Andy Devaney
When you think of Wattbike, you think of precision, data, and that sweet burn only athletes addicted to progress can appreciate. Now, the performance bike trusted by Olympians and elite sports teams has rolled into the heart of the high street—thanks to a new partnership with Everlast Gyms.
The collaboration supports the launch of Everlast Gyms+ West Bridgford, the brand’s first-ever HYROX Performance Centre, where four new Wattbikes now stand ready to redefine what mainstream fitness feels like.
At the centre of this union lies Everlast’s Move Advanced programme—a clever bit of science-driven training designed to make everyday members train, test, and think like pros. Using Wattbike’s unrivalled accuracy in health and performance testing, each new member undergoes a Healthspan Score assessment as part of their onboarding. It’s a full diagnostic of cardiorespiratory fitness, VO₂ max, heart rate, and power zones—basically, the gold standard for understanding how your body performs under pressure.
And it’s more than just numbers. The Healthspan Score is a powerful predictor of long-term health and longevity, measuring how efficiently your heart, lungs, and muscles operate. Improve that score, and you’re not just fitter—you’re future-proofing your health.
This West Bridgford site is just the start. The partnership marks the beginning of a national rollout across Everlast’s new Performance Centres, a bold step alongside HYROX that promises to raise the bar for training experiences across the UK.
Visually, the collaboration looks as sharp as it sounds. Wattbike worked closely with Everlast to deliver bespoke branding—from custom decals on the bikes to a bold wall installation that makes the Performance Zone feel like a hybrid between a sports lab and a fight club.
But it’s not just about aesthetics. Each member’s journey starts with tangible, trackable data. Progress isn’t guessed—it’s proven. From the Wattbike’s signature 6-second peak power test to repeatable health benchmarks, this partnership puts precision and accountability front and centre.
Martyn Oakey, Head of Fitness at Everlast Gyms, summed it up perfectly: “Our mission is to bring world-class testing and data-led insights to everyone, not just elite athletes. Wattbike enables us to do exactly that. By integrating their technology into our HYROX Performance Centres, we’re giving members the tools to measure, understand and improve not just performance, but health and longevity.”
Luke Veebel, Sales Manager Key Accounts UK South at Wattbike, shared the sentiment: “Everlast is redefining what mainstream fitness looks like with these Centres and we’re proud that Wattbike is central to this offering.
Our accuracy and testing protocols are trusted by elite athletes worldwide and now, Everlast members can access that same level of insight to make real, lasting progress.”
In short, it’s a meeting of muscle and measurement—where data meets determination. Everlast brings the energy, Wattbike brings the science, and together they’re making world-class training accessible to everyone, not just those with sponsors and sports scientists.
For more information, visit www.wattbike.com or www.everlastgyms.com.
