Shoreditch’s first half marathon drew 12,000 runners, 15,000 supporters and raised more than £110,000 for charity.
METRIX London blended competitive fitness, live DJs and gym communities at Magazine London, with London, Manchester and Cardiff set for 2027.
CELSIUS has become the official energy drink partner of ATHX Games, beginning in Birmingham and continuing across UK and Ireland events.
HYROX Stockholm showed how footwear, wearables and elite athletes are reshaping the future of hybrid fitness.