Atomic teams up with BLISTER+ to provide injury coverage for their freeski athletes, setting a new industry standard.
For the 2023/2024 season, Atomic expands its successful Redster Gen S range with effortless yet powerful and dynamic lightweight skate skis that help cross-country skiers…
Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023/24 season.
Despite a season that started with the cancellation of 7 out of 8 races, Atomic’s performance on the Alpine Ski World Cup proved to be…
The new contract between Simen Hegstad Krüger and Atomic will run until the next Olympic season with the Games held in Milano/Cortina in 2026.
The Redster racers took home a total of eight medals and are now ready to go into the 20-21 World Cup’s final phase.
Ahead of the “big players’” Nordic Ski World Championships in Oberstdorf starting next week, Atomic’s next gen Nordic athletes have delivered big time at the…
Val d´Isère, St. Anton, Crans Montana, Crans Montana: Redster speed queen Sofia Goggia currently skis in a league of her own – four Downhill races,…
In this pandemic winter it is the excitement the World Cup season brings that helps regain a bit of normality – and every weekend is…
Following Lucas Braathen’s triumph at the World Cup opener in Sölden, this time it was Filip Zubcic’s turn for the podium in Santa Caterina