adidas have revealed the Real Madrid home shirt for the 2021/22 season, introducing a fresh new design created to highlight what makes the Real Madrid spirit unique: the togetherness amongst the club, players and fans.
The home kit is a symbol of the Real Madrid community united as one. This is Grandeza.
Inspired by the city of Madrid and the love for the club all around the world, adidas has taken the iconic white of Real Madrid and introduced a subtle spiral graphic engineered into the fabric of the home jersey.
The spiral design reflects the fountains in the Plaza de Cibeles, an area of Madrid synonymous with the club – a place where fans unite to celebrate winning titles.
The clean white base colour of the shirt is complemented by bright pops of Lucky Orange and High-Res Blue which represent the vibrant culture of the capital.
The contrasting colours feature on the loop label of the neck which also incorporates the spiral design, as well as the sponsor logos and three stripes.
“Real Madrid is a unique team with a unique history. We wanted to keep the design of this season’s jerseys bold yet simple to reflect the expectation that comes with the badge, and that is to win.
With a meaningful reference to the Cibeles within the city and the colours of the stadium, which the clubs’ players and fans are proud to call home, we wanted to give supporters a sense of pride when they put on this season’s shirt.
Real Madrid has always been a club cut from a different cloth, and this year’s jersey is no different.” Said Marco Omiccioli, Football Designer at adidas.”
The new jersey is made with PRIMEGREEN, a series of high-performance recycled materials, putting sustainability at the heart of the innovation. It features the latest in adidas’ temperature regulation innovation, HEAT.RDY – KEEP COOL, which is designed to keep players feeling cool, dry, and confident during play.
The replica shirt offers similar benefits thanks to the inclusion of AEROREADY – FEEL READY technology, keeping fans comfortable and ready as it absorbs moisture for a dry feeling.
The new home jersey will be worn for the first time on pitch during the club’s pre-season and will be available to purchase from today via adidas.com/football, selected adidas stores and the Real Madrid club and online store, as well as selected retailers and fashion stores from 8th June.
A selection of fans who share their favourite moments wearing the new Real Madrid home jersey with the #ThisIsGrandeza tag will feature on the club’s official Experience Page.