This season, adidas hockeyย formally begins its efforts toย โEndย Plasticย Wasteโย and reuse plasticsย withย itsย introduction ofย ADIZEROย Primegreenย Authentic NHLย jerseys for all 32 NHL teams.
Made withย anย adidasโย innovationย Primegreen: a series of high-performance materials containing a minimum of 50% recycled content,ย ADIZEROย Primegreenย Authentic NHLย jerseys will make their on-ice debut onย opening night of the 2021-22 season on Tuesday, Oct. 12.ย
It will be the first time that all 32 NHL teams will take the ice wearing team jerseys made from recycled materials.
โWe know that plastic waste is a mounting problem, and we need to innovate the ways in which we produce our productsโ explained Dan Near, Sr. Director adidas Hockey. โThe new ADIZERO Primegreen NHL jerseys are an incredible example of how weโre bringing that idea to life.โ
โFor more than a decade, the NHL has remained steadfast in its commitment to reduce our environmental impact across different facets of our business,โ saidย Brian Jennings, NHL Chief Branding Officer and Senior Executive Vice President.
โWe are proud to have a partner in Adidas who is implementing forward-thinking innovation that addresses some of the worldโs pressing ecological challenges and is a fellow steward in the preservation of the game.โย
Each team jersey will maintain its classic stripping and logo, while boasting dimensional embroidery that draws attention to their sustainable materials, and a two-layer twill that underscores the productโs authenticity.
This Fall, theย ADIZEROย Primegreenย Authentic NHLย jerseysย will be available in all 32ย team colorwaysย atย adidas.com/XXX, NHLShop.com, NHLShop.ca,ย the new NHL Shop flagship store in New York City andย ย andย in official NHL team stores.ย ย
Since 2012, adidas has been developing and introducing innovations that reduce the companyโs overall carbon footprint โ specifically the use of plastic โ as part ofย itsย goal to completelyย eliminate the use of virgin polyesters by 2024.
The ADIZEROย Primegreenย Authentic NHLย jerseysย expands onย the successful launch of theย ADIZEROย Authenticย Parleyย NHL jerseysย featuring repurposed and upcycled materialsย that wereย worn inย the 2019 Hondaย NHLย All-Star Game in San Jose, CAย