After cementing legendary status within the footballing world, Luka Modric aims to continue his legacy off the pitch, with Entourage Sport & Entertainment now responsible for the star’s global commercial representation.
Following this signing, Entourage, a leader in sponsorship, commercial and talent management agency will act as exclusive representatives, in charge of Modric’s brand partnerships and management across the globe.
With an ever-growing list of stars on their roster, including some of the biggest names in football such as Roberto Carlos, John Terry and Nani, Modric joins at an exciting time in Entourage’s rapid expansion.
Paul Brighten, CEO of Entourage Sport & Entertainment said: “Having worked with Luka for a couple of years on a number of commercial projects, we are delighted and honoured to finally welcome him onto our talent roster. A supreme talent on and off the pitch, we are excited to get to work with such a prominent figure in the history of the game and aim to assist in continuing Luka’s legacy.”
Entourage Sport & Entertainment are a globally leading specialist in the negotiation of sponsorship, talent management and partnership management.
With a reputation for personal service, the agency has an excellent track record in repeatedly delivering partnerships for household brand names, delivering against marketing objectives in the cluttered sport and entertainment landscape.
Previous brand and sponsorship opportunities have included work with Heineken, Emirates Airlines, Konami, FTX and Visa, in addition to leading rights holders FIFA, UEFA, Inter Milan and SL Benfica.