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Navigating January Burnout: Here’s How 72% Of Consumers Are Beating January Burnout

person slumped at table with burnout

Recent polling carried out by Whittard of Chelsea across their Instagram channel has revealed that 55% of consumers are tired and pushing through this month, and 21% are totally burnt out.

However, the magic remedy for getting them through this blue month is as simple as a good cup of tea. 45% of consumers stated that regular tea breaks are what most helps them get through the working day when they’re feeling burnt out. 

This is in comparison to a much smaller 22% who look to regular walks outside to get them through, 19% who enjoy conversation with co-workers and just 13% who opt for a lunchtime nap.

But what tea really kicks us into action? An astounding 63% of consumers kick off their day best with an English breakfast tea, proving that old habits die hard despite the growing popularity of teas such as peppermint and green in recent years, both of which only had 12% of consumers hearts.

However, when it comes to the all-important winding down after a long day, peppermint reigns with 34% of consumers opting for it, closely followed by 33% opting for camomile.

herbal teas

Tea really is the ultimate comfort and to no surprise, calmness is the top emotion felt among consumers when having a cup, with 66% stating this. 

So this January, when moods are blue and energy levels are low, stocking the tea cupboards is our top tip, with 72% of consumers stating that drinking tea helps to counter negative emotions around January burnout.

What best described your energy levels this January?

Tired but pushing through – 55%

Totally burnt-out – 21%

Motivated and refreshed – 13%

Same as usual – 11%

Based on a sample of 286 consumers through Instagram. Data captured on 16/01/24.

What most helps you get through the working day when you’re feeling burnt out?

Regular tea breaks – 45%

Regular walks outside – 22%

Interesting conversation with co-workers – 19%

A lunchtime nap – 13%

Based on a sample of 258 consumers through Instagram. Data captured on 16/01/24.

What tea kicks your day off best?

English breakfast tea – 63%

Fruit infusion – 14%

Peppermint tea – 12%

Green tea – 12%

Based on a sample of 278 consumers through Instagram. Data captured on 16/01/24.

What tea helps you wind down best after a long day?

Peppermint tea – 34%

Camomile tea – 33%

Green tea – 19%

Ginger tea – 13%

Based on a sample of 245 consumers through Instagram. Data captured on 16/01/24.

When you drink tea, what emotions come to mind the most?

Calm – 66%

Refreshed – 17%

Happiness – 13%

Nostalgia – 3%

Based on a sample of 289 consumers through Instagram. Data captured on 16/01/24.

Would drinking tea help to counter negative emotions around January burnout?

Yes – 72%

Not sure – 22%

No – 6%

Based on a sample of 242 consumers through Instagram. Data captured on 16/01/24.

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