Andy Devaney
Jade Thirlwall has been crowned Britain’s No.1 beauty idol, sending shockwaves through the nation’s makeup bags and nudging Taylor Swift off her long-held perch.
According to a new survey of 2,000 UK adults, the Little Mix star turned solo powerhouse is now the celebrity Brits turn to most for beauty inspiration in 2025.
Conducted on behalf of Fresha, the world’s leading beauty and wellness booking platform, the poll puts Jade Thirlwall ahead of a glittering cast of global icons.
Her bold eye makeup and fearless hairstyles didn’t just make the cut – they’ve cut straight to the top, leaving Swift, Zendaya and Beyoncé watching her tail feathers.
“It’s a real power shift,” says a spokesperson for Fresha. “For years, global icons like Taylor Swift dominated, but Jade Thirlwall’s fearless, experimental looks have clearly resonated with Brits. It shows the appetite for homegrown stars leading beauty trends, not just following them.”
The UK’s Top 10 Beauty Idols of 2025
The numbers tell the story. Thirlwall takes the crown with 18% of the vote, edging Swift’s 17% and making it clear Britain’s beauty fans aren’t just humming along to old anthems anymore – they’re demanding something braver, bolder, and unapologetically British.
- Jade Thirlwall – 18%
From Little Mix roots to solo star, her bold, experimental looks top the poll. - Taylor Swift – 17%
Timeless red lip and soft waves keep her near the top. - Chapel Roan – 11%
Gen Z’s maximalist muse, rewriting beauty rules. - RAYE – 10%
Britain’s glam export, famed for smokey eyes and glossy skin. - Sabrina Carpenter – 9%
The “coquette” queen of TikTok beauty. - Zendaya – 8%
Fashion week dominance and constant reinvention. - Florence Pugh – 7%
Hair chops and fearless beauty statements. - Kylie Jenner – 7%
Still dictating lips and contour. - Beyoncé – 7%
Stage-to-street influence, from hair to high-glam looks. - Dua Lipa – 6%
Y2K nostalgia blended with modern glam.
Beauty’s New Guard
For once, the poll results don’t read like the usual red-carpet roll call. Instead, they reflect a cultural moment: a British artist not just competing on the global stage but dictating the pace of the beauty conversation.
Jade Thirlwall’s transformation from pop-group darling to fearless solo icon isn’t just about music – it’s about how she’s re-drawing the lines of beauty itself.
In a world where every lip gloss is an endorsement deal and every hairstyle a TikTok trend, the fact that a homegrown talent has unseated one of America’s most enduring icons says something bigger.
Beauty is no longer a hand-me-down from Hollywood – it’s being written here, on UK soil, and Jade Thirlwall’s the one holding the pen.
