Andy Devaney
The Hero Dubai Desert Classic has made a statement about where elite golf is heading next — and it’s wearing Reflo. The sustainable performance wear brand has been confirmed as the tournament’s Official Clothing Partner for the 2026 edition and beyond, extending a relationship that began last year and turning it into something far more permanent.
Sustain Health Take
I’ll put my cards on the table: Reflo is now one of my favourite sportswear brands. Not because it’s trendy, but because it’s practical — the sort of kit that earns its place in a wardrobe the old-fashioned way: you wear it, it performs, you wash it, and you reach for it again. In a world full of loud claims, Reflo’s appeal is simple: it looks sharp, moves well, and it doesn’t feel like you’re wearing a billboard.
The forward-thinking part is that the performance story isn’t divorced from responsibility. If golf wants to keep its traditions while modernising how it operates, partnerships like this are the sensible route: keep the standards high, improve what you can, and make it easy for fans to buy into the change without being lectured.
The Desert Classic returns to Emirates Golf Club from 22–25 January, and it does so with sustainability credentials it has actually earned — GEO-certified for three consecutive years — while Reflo arrives with the sort of eco-focus that’s becoming the new baseline for serious sportswear.
A partnership built for performance and sustainability
For a tournament that’s long carried the “Major of the Middle East” tag, this isn’t just a logo exercise. The event has leaned hard into responsible operations, and Reflo’s product proposition fits neatly into that story.
Simon Corkill, Executive Tournament Director of the Hero Dubai Desert Classic, said: “We’re absolutely delighted to welcome Reflo as our Official Clothing Partner. This partnership is built on shared values – both organisations are committed to delivering world-class performance while prioritising environmental responsibility.
Reflo’s approach to sustainability is genuinely pioneering, from their use of recycled materials to their innovative Reloop programme, and it aligns perfectly with our own sustainability initiatives as a GEO-certified event.
That’s the key point: the sustainability narrative here isn’t vague. GEO certification is about standards and continual improvement, not a one-off announcement.
Who is Reflo and why golfers care
Founded in Dubai in 2021, Reflo has established itself quickly in sustainable sportswear, with golf at the core — and crossover appeal for runners, gym-goers and athletes in sports like tennis and padel. The performance wear is predominantly made from recycled polyester derived from single-use plastic waste destined for landfill, using less energy and producing less carbon than virgin polyester.
Reflo also says it plants a tree for every product sold, uses no single-use plastics in its supply chain, and delivers garments in fully biodegradable packaging. To date, the brand reports it has planted over 125,000 trees and recycled more than 2.7M plastic bottles.
From a reader’s point of view, the attraction is straightforward: golfers want kit that handles heat, movement, travel, and long days on site — without sacrificing comfort or looking overly “technical”. Done well, that’s the difference between something you tolerate and something you genuinely enjoy wearing.
“A milestone moment” — Reflo goes big on home turf
Rory MacFadyen, Co-Founder of Reflo, added: “Partnering on this level with the Hero Dubai Desert Classic is a milestone moment for Reflo. This tournament embodies everything we stand for – world-class performance, innovation, and a genuine commitment to sustainability.
The Hero Dubai Desert Classic has set the standard for environmentally responsible golf events through its GEO certification and year-on-year improvements, and we’re honoured to support their mission.
“Dubai is where Reflo was born, so to partner with the city’s most iconic golf tournament feels like being at home. We can’t wait to showcase our sustainable performancewear to the world’s best players and golf fans from around the globe.”
It reads like the kind of partnership that should exist: a Dubai-born brand, a Dubai flagship tournament, and a shared push to prove sustainability can sit comfortably alongside elite performance.
What fans will see at Emirates Golf Club
As Official Clothing Partner, Reflo will have a significant presence at Emirates Golf Club throughout the tournament week including prominent branding and a retail presence in Tournament Town, where fans can experience the brand’s innovative sustainable clothing first-hand.
That retail detail matters. This is where fans stop guessing from photos and actually handle the kit — weight, stretch, finish, comfort — the things you can’t judge properly from a screen.
Tournament Town doubles: entertainment, Eat Street and family fun
Away from the ropes, the Desert Classic is promising its most vibrant edition yet. Tournament Town returns double the size for 2026, featuring live music on Family Friday, a weekend of hands-on sustainability workshops, creative activities and roaming entertainment.
New for this year is Eat Street, a dedicated food-truck hub with a seating area and a giant LED screen so you don’t miss the golf while you’re refuelling. It’s very Dubai: sport, sunshine, and a bit of spectacle — executed properly.
Tickets and hospitality: the key details
- General Admission remains free on Thursday, 22 January and Friday, 23 January.
- Weekend adult access: AED 100 with advance purchase or AED 125 at the door for Saturday 24 and Sunday 25 January.
- Under 17s: free entry across all four days when registered and accompanied by an adult.
Hospitality options include:
- The Social on Sixteen overlooking the iconic 16th hole from AED 695.
- The Dallah Lounge with all-day inclusive gourmet dining from AED 2,100.
To secure your tickets or for more information, please visit www.dubaidesertclassic.com.
