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Norman’s Café Champion The Puma X MMQ SD22 Collection Heroing Craftmanship And Roots

PUMA are back with their MMQ Select range known for quality and craftsmanship, continuing to elevate their sportswear designs for SS22, launching today at END.

The latest collection features warm Tuscan colours combined with Scandinavian design-inspired minimalism, which make up the refined silhouettes and subtle details that attribute to the quality of the pieces.

Materials such as ripstop cotton twills ensure the premium feel, with items such as hoodies, pants and tees all included in the drop.

Endorsed by PUMA ambassador, coach, model, and former professional footballer for Arsenal and Sweden, Freddie Ljungberg, who, as a true craftsman of his profession and high-quality sportswear enthusiast, embodies the core values of MMQ on and off the pitch.

The campaign imagery is shot at the renowned Norman’s Café located in North London, with the owners Elliot Kaye and Richie Hayes featured as key talent within the campaign.

As key advocates for building communities and staying culturally connected, their dedication to preserving heritage has strong synergies with the PUMA and MMQ range and is reflected within their everyday work.

Celebrate the drop and the rich heritage it represents by getting yours today at END, with prices starting from £45.00.