Andy Devaney
Elevate, the UK’s largest trade show for physical activity, fitness, health and performance, is lacing up for its 10th anniversary in 2026—and if history is any guide, it’s going to be one heck of a spectacle. Set for 17-18 June 2026 at London’s Excel, this milestone edition promises to outdo even last year’s record-breaking show.
In 2025, Elevate drew over 6,500 attendees, more than 200 brands, and enough expert speakers to fill a football squad several times over. Now, the event that’s become the Wembley of wellness expos is back, ready to shine an even brighter spotlight on the industry’s movers, shakers and sweat-makers.
A Decade of Growth
Since its humble beginnings in 2016, Elevate has grown from a promising new kid on the block into the go-to meeting place for the fitness and wellbeing sector. This year, organisers will pay tribute to its founding partners—those hardy exhibitors who’ve been in the trenches from day one, helping shape the event’s rise to the top of the trade show league table.
Lucy Findlay-Beale, Event Director at Elevate, summed it up: “Elevate has grown into the UK’s most important meeting place for anyone passionate about physical activity, health and wellbeing. Over the past decade, we’ve seen the physical activity, health and wellbeing sector evolve and innovate in extraordinary ways.
Elevate 2026 will be a chance to celebrate that progress, showcase the latest thinking and solutions and look ahead with excitement to what the next 10 years will bring for our industry.”
What to Expect in 2026
The 10th anniversary will feature “legacy sessions” that look back on the sector’s journey while pointing ahead to the future. The four flagship Elevate theatres—Debate, Generate, Accelerate and Collaborate—return once again, offering a mix of panel discussions, product launches, live demos, and workshops that might just leave your Fitbit gasping for air.
And if the exhibitor list is anything to go by, attendees will need comfortable shoes. More than 60% of floor space is already spoken for, with a mix of fresh-faced start-ups and global powerhouses ready to roll out their latest innovations. Policymakers, practitioners, entrepreneurs and industry veterans will all have their moment in the spotlight.
Bigger, Bolder, Free to Attend
Like any good gym, Elevate thrives on repeat visitors. It’s free to attend, meaning there’s no excuse for missing what promises to be the most ambitious edition yet.
Whether you’re in it for the networking, the new tech, or just to figure out what on earth a “utility wood” is when it comes to training gear, this is where the action will be.
Elevate 2026 returns to Excel London on 17-18 June. To register for updates, exhibitor opportunities, or the speaker programme, head to www.elevatearena.com.
