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Cure Leukaemia Partners with Game Changer Performance

Cure Leukaemia announces a new partnership that will see Game Changer Performance (GCP) become our “Official Training and Performance Partner”. 

Established in elite sport, GCP has been working at the forefront of human performance since 2016, combining talent, research and science to maximise human potential, with exceptional results. 

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Their multi-disciplinary team have vast experience working with elite athletes in their preparation for major events, for Olympic Games, FIFA World Cups, the Premier League and Formula 1 World Championships.

In January GCP launched a brand-new coaching service – P3RFORM – to bring their expert performance services to a wider audience.

Offering a human connection to digital fitness, the daily holistic offering focuses on lifestyle, movement, and each individual’s goals by connecting them with an expert coach who coaches them via the P3RFORM app.

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Furthermore, GCP have recently been putting the Tour21 cyclists through their paces at a series of physical testing days at St. George’s Park to ensure they are in peak physical condition ahead of their monumental challenge. 

Jake Keeling, Managing Director of GCP said of the new partnership: 

“We followed the Tour 21 last year throughout the pandemic and were blown away with how the riders were able to take on such a challenge. The way also that the team at Cure Leukaemia organised the event was first class. 

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Through our work with professional athletes and teams over the past 5 years at Game Changer Performance, we realised how much depended on coaches to keep athletes in great condition and performing at the highest levels. We’ve now made that quality of coaching accessible to everyone via P3RFORM.

Our team are working with all the riders taking part in the Tour 21 this year via the days at St George’s Park plus we are providing individualised coaching support to a number of the riders looking for that additional support to ensure they take on the challenge in the best possible condition. 

As part of the partnership, we are excited to offer this same level of support to anyone raising funds for Cure Leukaemia. Being able to help people prepare for their fundraising events whilst also supporting their fundraising efforts is awesome!”

Cure Leukaemia’s Head of Sponsorship Alex Smith was delighted to welcome GCP to The Tour 21 programme.

“The guidance, support and expertise that the P3RFROM app provided by Game Changer Performance will offer to our fundraisers will be invaluable, whether they are training for a marathon, London2Paris or even the Tour21 challenge.

It will guarantee a better and more fulfilling experience that will hopefully ensure they continue to be physically active beyond ‘their’ event and continue to support Cure Leukaemia whilst they do so!”

As part of the partnership, all membership sign-ups to P3RFORM via the Cure Leukaemia network will see the charity receive a monthly £15.00 donation per member. 

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