Andy Devaney
Create, the award-winning fitness education provider, has officially been named the preferred Personal Trainer education provider by the UK Sports Institute (UKSI) — a landmark partnership set to help Olympic and Paralympic athletes create a new chapter in their professional lives.
Under this agreement, UKSI will recommend and refer athletes from across all Olympic and Paralympic disciplines to Create, offering a direct pathway for competitors and transitioning athletes eager to build careers in the fitness industry. The partnership isn’t just symbolic — it’s a practical bridge between elite sport and meaningful, long-term employment in an industry where discipline and dedication are already second nature.
Through the collaboration, Create will lower the barriers to entry by offering exclusive course discounts to UKSI-referred athletes. These athletes will gain industry-recognised qualifications that make the jump from podium to PT not just possible, but purposeful.
Adam Rhodes, CEO of Create, said: “We’re incredibly proud to be recognised by the UK Sports Institute as its preferred provider of Personal Trainer training services. This partnership aligns perfectly with our mission to help people turn their passion for fitness into meaningful careers.
To succeed at the highest level, professional athletes must show remarkable discipline, drive, and commitment, the very qualities that underpin a successful personal trainer. Through our education and experience, we will help athletes channel these qualities into new, rewarding chapters in their professional lives whilst also supporting employers by feeding a rich source of talent into the fitness workforce.”
It’s a fitting partnership — one that pairs the UK’s most competitive minds with the nation’s most dynamic fitness education provider. Both organisations share a vision that goes beyond medals and records: to help athletes create sustainable, fulfilling futures where their skills continue to make an impact.
Jo Harrison, Head of Performance Lifestyle at the UK Sports Institute, reinforced that commitment: “Supporting athletes as they transition from competition to new careers is a vital part of what we do.
Partnering with Create provides athletes with access to industry-recognised qualifications and mentoring that enhance employability and create a career pathway beyond their field of play.”
This collaboration marks an important stride in redefining what comes after elite sport — ensuring athletes don’t just retire, but reignite their purpose through fitness education and professional growth.
For more information, visit create.fit.
