Lorraine Kelly
If you’ve ever watched Coco Gauff glide across a hard court and thought, “That’s not running, that’s choreography,” New Balance appears to have had the same idea—then stitched it into a kit designed for the first major of the season in Melbourne. The brand’s newly unveiled Australian Open collection for Gauff is pitched as more than pure performance gear; it’s a bright, confident nod to self-expression, served up in a colour story that feels like sunshine with a backhand.
And here’s the part that will make fans sit up straighter than a line judge: for the first time, a version of Gauff’s custom tournament kit will be sold at retail—meaning you can buy into the look rather than merely admire it from Row Z or your sofa.
A kit built for heat, hard courts, and high style
New Balance is framing this drop as “the poetry of movement and the spirit of summer,” which is a fancy way of saying it’s designed to move beautifully when the points get ugly. The design leans into fluid lines (the kind that look best when you’re changing direction faster than your brain can process), plus bold colour that pops against those famously vivid Melbourne blue courts.
The palette—hot marigold, navy blue, and daybreak periwinkle—takes its cues from the Australian landscape, with the optimistic energy of a new season baked in. In plain terms: it looks like a sunrise that’s had a triple espresso and decided to play tennis for a living.
Three looks, three moods: match day, training day, and “make an entrance” day
The Coco Gauff Australian Open Kit arrives as three distinct outfits, each built for a different part of the tournament rhythm—those days when you’re either competing, grinding, or walking out like you own the arena (because, frankly, you might).
On-Court Look
A perforated stretch tank paired with a pleated skirt, finished with a flirty hem—equal parts athletic intent and easy elegance. It’s designed for freedom through the shoulders and airflow where it matters, with movement that reads cleanly even when the rally gets messy.
Practice Look
A cropped tee and shorts combination that balances comfort and focus—because training sessions in Australian summer conditions are not the moment for fussy fabric or unnecessary extras.
Walk-On Look
An oversized colour-blocked tracksuit meant to turn pre-match moments into a statement. You know the vibe: walk in calm, look sharp, and let the opponent do the worrying.
Footwear: a fresh CG2 and two new Coco Delray colourways
To complete the head-to-toe story, New Balance is rolling out a fresh CG2 colourway plus two new Coco Delray colourways. For the gearheads, this is the part where you pretend you’re “just browsing,” then somehow end up knowing your size in three different models.
The quotes New Balance wanted—and Coco delivered
New Balance’s leadership is leaning into Gauff’s dual identity: elite athlete and legitimate style force. Julie Pike, Senior Vice President of Global Apparel at New Balance, put it like this:
“From the moment Coco joined the New Balance family, we’ve been inspired by her evolution, both as an athlete and as a style icon,” said Julie Pike, Senior Vice President of Global Apparel at New Balance. “This kit reflects that journey: bold, confident, and beautifully expressive. We’re thrilled to offer it at retail for the first time, inviting fans to share in Coco’s signature style.”
And Gauff’s own take makes it clear this wasn’t a simple “pick a colour, slap on a logo” exercise—it was personal, intentional, and unmistakably her:
“Working with New Balance on my Australian Open kit gave me the chance to design something that’s not just about performance, but also about style and self-expression,” said New Balance athlete Coco Gauff. “I wanted something that felt powerful yet feminine – and shared my love for bold colours and the beach! I’m excited that fans can now wear a kit inspired by my on-court look. It’s a special way to share this journey with them.”
Availability, where to buy, and pricing
For anyone ready to dress like they’ve got Rod Laver Arena booked for 7 pm: Coco Gauff’s Australian Open Kit will be available started January 17 online in select global markets, at all New Balance Flagship stores (except Oxford Street, London), and at New Balance’s Federation Square pop-up in Melbourne for the Australian Open.
Prices range from $65–$175 USD, depending on the item. For more information, visit newbalance.com/ao or follow @newbalancetennis on Instagram.
Why this matters beyond the threads
In modern tennis, the kit isn’t just what you wear—it’s part of the performance theatre. The sport has always had style (sometimes subtle, sometimes loud enough to startle a sponsor), but what New Balance is doing here is packaging Coco Gauff not merely as a player who wins points, but as a player who sets a tone.
And in Melbourne—where the heat is real, the lights are brighter than your future, and the matches can last longer than a film trilogy—that mix of function and self-belief matters. Clothing won’t win you a tie-break, but feeling like yourself on a big stage? That’s not nothing.
FAQ
Is Coco Gauff’s Australian Open kit available to buy?
Yes. For the first time, a version of her custom kit will be available at retail.
What colours are in Coco Gauff’s New Balance Australian Open kit?
Hot marigold, navy blue, and daybreak periwinkle.
What are the three Coco Gauff Australian Open looks?
On-court (tank + pleated skirt), practice (cropped tee + shorts), and walk-on (oversized colour-blocked tracksuit).
What shoes are included with the collection?
A fresh CG2 colourway and two new Coco Delray colourways.
Where can I buy the collection?
Online in select global markets, New Balance Flagship stores (except Oxford Street, London), and the Federation Square pop-up in Melbourne.
