New Balance has revealed its latest football campaign celebrating the rise of Arsenal starlet and England international Bukayo Saka.
The youngster from Ealing who lit up the European stage this summer stars in ‘Little Chilli Brings Heat’ as the brand pays tribute to the Golden Boy 2021 award nominee.
Released under the New Balance global brand statement of “We Got Now,” the film tells the story of how Saka is doing football his own way and unlike anyone before him.
Revealed in the lead-up to the highly anticipated Liverpool FC fixture on Saturday 20th November, the video also highlights how North London’s Little Chilli is packed with pace, punch, and personality.
Bukayo Saka is a special young talent with the ability to entertain at the highest level. His approach to the game is an inspiration to football fans across the world and this latest film from New Balance aims to showcase some of the many attributes that make him so specialNew Balance Football General Manager Kenny McCallum
New Balance is launching the campaign across social media and the New Balance YouTube channel