Andy Devaney
BLOXX has done it again. Hot on the heels of its cult-favourite 35L weekend backpack, the British brand has unveiled the new 28L BLOXX Day Bag — a hybrid work-gym-travel companion designed for people who treat their schedule like a contact sport. Compact, clever, and unmistakably sharp, it’s built to keep pace with modern life without a hint of compromise.
Few bags are as meticulously thought out as a BLOXX. The new Day Bag takes the brand’s signature modular engineering and distils it into a streamlined frame that means business. Multiple internal sections click together like puzzle pieces, making it easy to keep your laptop away from your gym kit and your lunch away from your shoes. This is not a glorified tote; it’s a precision tool for people who demand order in chaos.
Whether you’re running between meetings, hitting the gym, or squeezing in a social after work, the Day Bag has your back. With a 28-litre capacity (48 × 31 × 19 cm), it slides neatly under airline hand-luggage rules, making it equally at home in an overhead locker as it is under your desk.
It’s waterproof, tough as nails, and features a padded laptop compartment alongside two internal bloxx organisers. From laptop to wash bag, snacks to spare trainers, everything slots into place.
Pre-orders open on 11 October 2025 at £49.99, with deliveries starting 10 November 2025. Once launched, the RRP is £79.99, and it’s available in two smart colourways: all-black or black/silver.
For those who care about the finer details, BLOXX hasn’t skimped. EVA-padded shoulder straps distribute weight comfortably, stretch mesh bottle pockets keep hydration within reach, and reflective branding provides visibility on the late-night commute. There’s even the option to add waterproof mini packing cubes (£20 each) to take organisation to a borderline obsessive level.
“Inspired by the speed and precision of elite sport, and meticulously designed by professional athletes, BLOXX Bags are built for demanding, fast-paced lives,” says Anthony Bingham, co-founder of BLOXX Bag. “We know life doesn’t stop at 5 pm – our goal was to create a compact day bag with the same performance and versatility as our weekend model. It’s made for a life in motion — commuters to competitors, cyclists to CEOs — a bag that works as hard as they do.”
The new release builds on the reputation of the original BLOXX Backpack, which has earned near-mythical status among triathletes, fitness fanatics, and everyday commuters alike.
Known for its three built-in packing cubes, waterproof liners, and a convertible lid that opens like a suitcase, the 33–35 L model changed how people pack their kit.
RRP £99.99, available in teal, all-black, or black/silver, the original remains the heavyweight champ. But the Day Bag steps in as the nimble middleweight contender — agile, versatile, and just as dependable.
Made to last. Made to perform. Made for the way we live now.
Snap up your BLOXX Day Bag at www.bloxxbag.com.
