adidas Originals and Bad Bunny return with an evocative new take on the Forum silhouette.
Inspired by the Puerto Rican cultural icon’s experience of growing up and going to school, the Bad Bunny Forum – Back to School is an invitation to the next generation to redefine and reimagine their everyday uniforms.
Designed to empower individual expression, the bold take on the classic court sneaker features a triple black premium leather upper, matched with suede overlays, and a buckle fastening.
The uncompromising silhouette is then finished off with co-branded sock-liners, polka-dot laces, and Bad Bunny’s instantly recognisable logo printed on a bright yellow component of the outsole.
Accompanying the launch of the Bad Bunny Forum – Back to School silhouette is a playfully authentic campaign that features a number of young school students as they reclaim their educational environments.
Championing the notion that the rebels of today are the leaders of tomorrow; the campaign film shines a light on each young person’s individual personality as they reinterpret their uniforms.