Last updated on March 5th, 2023 at 05:03 PM
Two-time Heavyweight Champion of the World and Olympic gold medallist Anthony Joshua OBE has become a key shareholder in Love Hemp.
Love Hemp, one of the UK’s leading CBD and hemp product suppliers, has signed a three-year Endorsement Agreement with the British boxing legend.
As well as being an international ambassador for the brand, Love Hemp and Joshua will collaborate on a licenced range of CBD products for athletes, championing the company’s development in its work to position CBD as an internationally recognised, certified product for athletes.
Tony Calamita, CEO of Love Hemp Group, said: “We are excited and privileged to welcome Anthony Joshua to the Love Hemp family. His profile in the international sports arena is key to the ongoing growth of the Love Hemp brand into the amateur and elite sports world.
“Love Hemp is a wellness company and CBD is a natural life improver. For sports men and women this means faster muscle recovery, effective pain management and reduced inflammation. Since we launched in 2015, we have worked hard to create a trusted and fully certified premium CBD brand with a diverse range of organic products.
“Via his involvement with Love Hemp Group, Anthony will help us deliver this important message to the highest levels of UK and international sport.”
Anthony Joshua OBE said: “Love Hemp is a great brand with an amazing vision. The ability of CBD to improve people’s everyday lives is undeniable. I have a passion for dynamic British businesses and for wellness, making Love Hemp a perfect brand for me to endorse and become a shareholder in.
“My work with Love Hemp will allow me to be involved in the company’s aggressive growth strategy as well as developing my own branded wellness focused CBD products. Everyone should be able to experience and enjoy the many benefits CBD provides. I look forward to working with Love Hemp to achieve this goal.”
Henry Baldwin of Anthony’s Management Company said: “Love Hemp is an excellent addition to Anthony’s portfolio of investments in an exciting sector which is growing. As Anthony plans for his future after boxing, partnerships with companies like Love Hemp will enhance his long-term investment planning and provide a boost to his business interests outside of the ring.”
Love Hemp is a pioneer in the UK-based premium high-quality CBD market with over 40 products including oils, edibles, sprays, cosmetics and topicals. The company’s range of
products are sold online across 70 websites and in over 2,000 stores including some of the biggest retailers in the UK, such as Holland & Barrett, Boots, Ocado and Sainsbury’s.
Listed on the Aquis Stock Exchange (AQSE:LIFE) the company changed its name to Love Hemp Group plc, from World High Life, to better reflect its focus on supporting the “best in class” CBD brand as it embarks on a wider expansion of its core business and offering.
The brand recently partnered with Togetherall, a leading online mental health and wellbeing support service, to provide free access to the platform 24/7 to its subscribers.
Togetherall offers a range of courses and resources to help users to improve their health and wellbeing in all aspects of life. The partnership, the first of its kind, supports Love Hemp’s dedication to putting wellness at the heart of its offerings.
Love Hemp is also a member of the Centre for Medicinal Cannabis.