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adidas Unite With Peloton For A Third Time With Apparel That Celebrates The Digital Fitness Community

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© adidas

adidas unveil their latest apparel capsule designed to celebrate the global fitness community with ongoing international partner Peloton.

The collection has been made in part with recycled materials and features fresh styles and fits crafted with signature adidas performance technology, that supports workouts across fitness disciplines, from cycling, to running, strength, yoga and more.

In a nod to the digital connection found through the fitness platform, the performance pieces take cues from Peloton graphics and icons, including dot textures with arrows evoking movement and progress.

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© adidas

Additionally, the ombre tones are designed to feel like they’re pulsating as the body moves.

Alongside the performance garments, the drop offers lifestyle apparel for pre-and post-workout activities and has been crafted with comfort in mind.

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© adidas

Inclusivity remains of equal importance to both brands, with the activewear available in inclusive sizing as well as offering a range of men’s, women’s, and all-gender pieces.

AS HOME FITNESS CONTINUES TO GROW, THE IMPORTANCE OF CONNECTIVITY TO A FITNESS COACH AND A FITNESS COMMUNITY IS A MUST! THIS WAS THE INSPIRATION OF THIS NEW ADIDAS X PELOTON COLLECTION – FEATURING DIGITIZED GRAPHICS THAT CELEBRATES THE DIGITAL CONNECTION BETWEEN THE COMMUNITY AND THEIR FAVORITE PELOTON INSTRUCTORS. AND JUST BECAUSE ATHLETES ARE WORKING OUT AT HOME – THE CAPSULE STILL NEEDS TO DELIVER ON STYLE AND MAKING THEM LOOK AND FEEL GREAT. WITHIN THE KEY PERFORMANCE PIECES, WE HAVE INTEGRATED SIGNATURE ADIDAS TECHNOLOGY SUCH AS HEAT.RDY, WHICH KEEPS THE ATHLETE FEELING COOL AND HELPS THEM STAY IN THEIR ZONE ON THE BIKE OR ON THE MAT, SO THEY CAN FINISH THAT WORKOUT STRONG!

Aimee Arana, General Manager, Global Training at adidas

Available January 10, the adidas x Peloton capsule includes tanks, tights, shorts, tees, crewnecks, sports bras, jackets, and joggers, available from $35-$90 .

The collection can be shopped at adidas.com, apparel.onepeloton.com and select adidas stores throughout the US, Canada, UK and Germany. 

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