adidas by Stella McCartney reveals its first capsule for new and expecting mothers with the launch of the Fall / Winter ‘22 Maternity Collection.
Designed to support athletes during pregnancy and postpartum, the capsule fuses signature adidas by Stella McCartney animal print with soft and stretchy performance fabrics designed to adapt with the body through each stage of the motherhood journey. Created for ultimate versatility, the collection supports a range of sports including yoga and running.
In homage to the new wave of expressive maternity style, this collection redefines what supportive and on-trend workout wear looks like for new and expecting mothers.
Each piece in the capsule has been consciously crafted with materials and methods that are designed to offer both comfort and practicality during movement.
Providing the perfect blend of innovation and versatility, the Maternity Collection features adidas’ first-ever Performance Nursing Bra.
Crafted with fabrics that feel like a second skin, the bra incorporates an easy-to-open clip solution to support with breastfeeding, alongside adjustable straps and removable pads for added comfort.
The 3-in-1 Jacket is a functional fleece designed with a ‘Carry Me’ insert to provide mothers room to carry their baby close.
MORE THAN EVER, WE NEED TO ENSURE SPORT IS AN INCLUSIVE SPACE, WHICH MEANS INNOVATING AND CATERING TO THE SPECIFIC NEEDS OF OUR COMMUNITY. TOO OFTEN, MATERNITY PERFORMANCE WEAR IS MUTED AND PARED BACK AND WE’RE SO PROUD TO BE INTRODUCING OUR FIRST-EVER COLLECTION THAT REIMAGINES PREGNANCY WORKOUT STYLE. EACH PIECE IS DESIGNED FOR COMFORT FIRST, BUT WITH TECHNICAL DETAILS AND BOLD COLOURS THAT ALLOW NEW AND EXPECTANT MOTHERS TO EXPRESS THEMSELVES. IT HAS BEEN HUGELY EXCITING TO CREATE THE COLLECTION DURING A TIME WHEN WOMEN NO LONGER NEED TO CHOOSE BETWEEN THEIR PREGNANCY WARDROBE AND REMAINING TRUE TO THEMSELVES.
Speaking on the campaign and collection, Stella McCartney
Key pieces from the drop include:
Performance Nursing Bra: A first of its kind for adidas, this Performance Nursing Bra is the perfect blend of innovation and versatility.
Helping athletes to stay comfortable and active during and post pregnancy, the bra provides ultimate adaptability with an easy-to-open clip solution and adjustable straps, ideal for nursing.
Crafted with peach-soft fabric, the bra is also made in part with recycled materials, including 79% recycled polyester.
Maternity Tank: With its sleek fit and bold animal print design, this training tank combines style and comfort with super-stretchy interlock fabric. The racer-back provides added support for the low-impact movement and has been made in part with recycled materials, including yarn containing 50% Parley Ocean Plastic.
Maternity Tight: This sports-luxe tight, crafted from soft, interlock fabric is perfect for low-impact workouts.
The belly insert has been designed with comfort and support in mind, with the stretchy material seamlessly adapting through each stage of pregnancy. The tight is made in part with recycled materials, including yarn containing 50% Parley Ocean Plastic.
Maternity 3-in-1 Jacket: This versatile 3-in-1 Jacket has been designed for practicality, with a ‘carry-me’ insert that offers room for new mothers to carry their babies close.
The insert is removable offering added functionality and has been made in part with recycled materials, including 70% organic cotton and 30% recycled polyester.
Maternity Pant: The Pant has a relaxed and flattering silhouette with a bungee cord adjustable waist, zipped side pockets and ribbed cuffs.
The belly insert is made from peach-soft interlock fabric that adapts with the body to provide maximum comfort. The Maternity Pant has been made in part with recycled materials, including 70% organic cotton and 30% recycled polyester.
Through this debut Maternity collection, adidas by Stella McCartney hopes to create greater accessibility for mothers in sport.
The Maternity Collection is available via the adidas app.