Raheem Sterling, a hero of both club and country will be wearing a new pair of tournament boots supplied by New Balance for this weekends showdown between England and Croatia.
From the streets of Brent to world class footballer, Raheem’s journey has inspired a generation. With the world at his feet, the England star’s ability to dominate defences and score sensational goals has captured the imagination of football fans on every continent.
And after joining forces and becoming New Balance’s latest ambassador in recent months, Sterling will be hoping the new cleats will help him gain the Euro’s coveted golden boot award.
“Growing up all I dreamt of was playing football. From kicking a ball around in Brent with my mates to my first Champions League Final on May 29th and representing my country at this summer’s European Championships, in my hometown. There’s so much more I want to achieve, both on and off the pitch, and this partnership will provide me with the platform to do so.Raheem Sterling
Raheem’s debut campaign for the brand, “Done Just Talking,” released under the New Balance global brand statement of “We Got Now,” was captured alongside a production crew made up predominately of teenagers and facilitated by ReachOut UK, a mentoring charity for young people from disadvantaged communities.
© New Balance © New Balance © New Balance
The debut campaign tells parts of Raheem’s own story and reaffirms his and New Balance’s commitment to driving positive social change. The young people were able to attend the photoshoot and shadow those on set, learning disciplines such as directing, photography, editing and styling. All those involved have been offered longer-term access to mentorship opportunities.
The three-time English Premier League winner will wear bespoke New Balance Furon v6+ boots on matchdays and fans can anticipate special and signature editions of football and lifestyle products as part of the collaboration.