Last updated on June 30th, 2023 at 09:00 AM
Modibodi, the global absorbent apparel brand is causing quite a stir with its latest creation: a captivating and socially-driven period drama, tailor-made to enthral the Gen Z audience. Prepare to be spellbound as Modibodi® celebrates the launch of its newest collection, the sensational ModiBasics period undies.
Designed with the needs of 18–25-year-old, Gen Z menstruators in mind, these ModiBasics period undies arrive just in time to ease the anxieties of this pivotal stage in life. Amidst the ever-changing tides of youth, there is one thing no one should fret about—your period.
Welcome to the captivating world of ‘I’m Dying Inside,’ a revolutionary social-first series that fearlessly delves into the real and riveting experiences of Gen Z and their menstruation journeys. Prepare to shatter taboos and ignite crucial conversations about the diverse encounters one has with their menstrual cycle.
@modibodi Coming soon 👀 #underweartime #imdyinginside #perioddrama #modibodi ♬ original sound – Modibodi
Embarking on this remarkable journey is none other than the TikTok sensation and comedic prodigy, Samantha Andrew, who takes center stage in ‘I’m Dying Inside.’
As we follow the lives of four housemates, their interconnected stories paint a vivid picture of life’s trials and tribulations intertwined with the menstrual odyssey.
Hosted exclusively on TikTok, each episode captures the enthralling escapades of our characters throughout the week of their period, navigating the labyrinth of young adulthood with an added twist.
Picture the intoxicating allure of Euphoria seamlessly merging with the relatable nostalgia of Heartbreak High, punctuated by those hilariously familiar menstrual moments that we can all nod our heads to in unison.
Samantha Andrew, the radiant star of ‘I’m Dying Inside,’ expressed her profound excitement about joining forces with Modibodi®, exclaiming, “It is an immense privilege to be part of the illustrious cast of ‘I’m Dying Inside’ and collaborate with the visionary brand, Modibodi®.
I have long admired and cherished Modibodi® for their dedication to education and inclusivity, which resonate deeply with my own values.
However, what truly captivated me about this project was the remarkable opportunity to create a show that sparks healthy conversations surrounding menstruation, all while providing an enjoyable and entertaining experience.
Let’s face it—periods can be excruciatingly painful, frustratingly problematic, and downright irritating. Exploring the vast spectrum of these experiences through the medium of our show has been an absolute joy.”
Director Arundati Thandur adds, “The beauty of this collaboration with Modibodi® lies within the creative challenges we encountered.
By embracing candid conversations about periods, we were compelled to infuse our work with audacious humour, resulting in the emergence of a vibrant ensemble of characters.
They are authentic, they are relatable. Blending classic storytelling structures and the artistry of film with the contemporary viewing habits of TikTok propelled us to scrutinize every comedic moment and enhance the visual allure of the series, ensuring its perpetual freshness and irresistible appeal.”
So, prepare to be swept away by the intoxicating allure of ‘I’m Dying Inside,’ a Modibodi® masterpiece that pushes boundaries, elevates discourse, and ushers in a new era of period empowerment.
Brace yourself, for this is a show you won’t want to miss.
Discover Modibodi presents ‘I’m Dying Inside’ here.