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Cult Beauty Brand Launch A Game-Changing Collection Aimed At 40+ Women

model using Hada Labo Tokyo skin creams

According to Japanese beauty philosophy, skincare products should work in harmony with the skin. Fully embracing this ethos, Hada Labo Tokyo’s skincare products are minimalist, bottling up quality ingredients that women of all ages swear by.

Now the cult beauty brand is set to launch a game-changing collection of skincare innovations new to the UK. 

Hada Labo’s latest Premium line is packed with an impressive five types of hyaluronic acid, scientifically backed to boost skin health and improve skin’s appearance.

It comes as new research by Hada Labo found that six in 10 women over 35 want their skin to look the best it can at the stage of life they’re in, with 48% of women claiming to have noticed more lines on their face in their forties, 39% noticing more dryness and 34% noticing a lack of elasticity as they age. 

More than half of women actually changed their skincare routine when they hit their forties and for those who haven’t yet hit 40, 88% anticipate making changes to their skincare routine.

Skin expert and makeup artist Gina Akers explains that Hada Labo’s Premium Range is pr New Hada Labo Premium Lotion Intense Super Deep Hydrator 

Hada Labo’s Lotion Intense Super Deep Hydrator is an exceptionally powerful moisturising lotion with five types of hyaluronic acid which penetrate deeper layers of the skin.

The unique Lock-in-Moist formula helps maintain high levels of moisture in the skin for less visible wrinkles and radiant, smooth skin. Recommended for very dry, dehydrated and sensitive skin. 

New Premium Hada Labo Ultra Firming Booster 5XHA Day Cream-in-Milk 

Hada Labo’s Ultra Firming Booster 5XHA Day Cream-in-Milk is a powerful firming and moisturising cream of milk consistency.

This ultra-rich formula contains five types of hyaluronic acid. It’s super moisturising and has a filling and wrinkle-smoothing effect.

The cream is perfect under makeup and is recommended for dehydrated and dull skin which is losing its firmness. 

New Premium Hada Labo Extreme Skin Regenerator 5XHA Night Super-Cream

Hada Labo’s Extreme Skin Regenerator 5XHA Night Super-Cream is a powerful regenerating and moisturising cream which helps fill lines and wrinkles.

It has five types of hyaluronic acid including cutting-edge low molecular weight. It’s recommended for very dry, dehydrated and sensitive skin. 

oven to help reduce wrinkles, enhance hydration, improve firmness and elasticity and even help to manage eczema thanks to the 5 HAs.

How Hyaluronic Acid Works 

“The job of hyaluronic acid is to lock in water to keep our skin, connective tissues, and eyes hydrated and lubricated. In fact, around half of the hyaluronic acid found in the body is in our skin,” explains women’s health expert, Dr Catherine Hood.

“Hyaluronic acid is actually capable of holding 1,000 times its weight in water. The hyaluronic acid molecules help lock moisture into the skin, preventing dehydration.

Plus, experts at Hada Labo have devised ways to make hyaluronic molecules smaller, so they can work deeper into the skin.

“The addition of hyaluronic acid can benefit women of all ages; Hada Labo products contain their signature Super Hyaluronic Acid, along with other great skin-saving ingredients.”

Hyaluronic Acid in Hada Labo’s Premium Line

The range of skin-loving products in Hada Labo’s Premium Range contains five hyaluronic ingredients.

Sodium Hyaluronate: A water-binding ingredient used for moisturising and hydrating. Sodium Hyaluronate can replace some of the water lost in the epidermis, the top layer of our skin.

Hydrolyzed Hyaluronic Acid (nano): Hydrolyzed hyaluronic acid is hyaluronic acid broken into smaller bits. The small molecules can easily penetrate and help replace some of the water lost in the epidermis, 

and potentially fight wrinkles and other signs of ageing.

Sodium Hyaluronate Crosspolymer (3D): A modified form of skin-replenishing hyaluronic acid attached to a polymer structure that keeps it within the skin’s uppermost layers longer, allowing for enhanced hydration.

This creates a “sponge” effect to restore the skin to its fuller, more youthful appearance and smooths out fine lines.

Hydroxypropyltrimonium hyaluronate: A conditioning ingredient for the skin which also helps bond active ingredients into the skin.

Sodium acetylated hyaluronate (Super): This is also called super hyaluronic acid and can keep skin moist for longer periods of time.

Compared with the same concentration of hyaluronic acid, it’s characterised by a much greater capacity to retain moisture in the epidermis and good skin affinity.

Speaking of Hada Labo’s Super Hyaluronic Acid, Gina Akers explains that it contains three layers of hydration harnessing power.

1. Super Hyaluronic Acid (HA+) provides double the hydration of regular hyaluronic acid to saturate the skin with moisture to help keep the skin hydrated and plumped up for longer. 

2. Micro Hyaluronic Acid penetrates deep inside the skin and binds water to fill it from within.

3. Macro Hyaluronic Acid forms a hyaluronic matrix on the surface of the skin, creating a sponge-effect Lock-in-Moist which prevents water from evaporating.

Hada Labo Premium: The Full Range

Caring for our skin has never been easier thanks to Hada Labo’s clinically proven Premium collection. Here’s a fast product summary to this new golden range.

New Hada Labo Premium Lotion Intense Super Deep Hydrator 

Hada Labo’s Lotion Intense Super Deep Hydrator is an exceptionally powerful moisturising lotion with five types of hyaluronic acid which penetrate deeper layers of the skin.

The unique Lock-in-Moist formula helps maintain high levels of moisture in the skin for less visible wrinkles and radiant, smooth skin. Recommended for very dry, dehydrated and sensitive skin. 

New Premium Hada Labo Ultra Firming Booster 5XHA Day Cream-in-Milk 

Hada Labo’s Ultra Firming Booster 5XHA Day Cream-in-Milk is a powerful firming and moisturising cream of milk consistency.

This ultra-rich formula contains five types of hyaluronic acid. It’s super moisturising and has a filling and wrinkle-smoothing effect. The cream is perfect under makeup and is recommended for dehydrated and dull skin which is losing its firmness. 

New Premium Hada Labo Extreme Skin Regenerator 5XHA Night Super-Cream

Hada Labo’s Extreme Skin Regenerator 5XHA Night Super-Cream is a powerful regenerating and moisturising cream which helps fill lines and wrinkles.

It has five types of hyaluronic acid including cutting-edge low molecular weight. It’s recommended for very dry, dehydrated and sensitive skin. 

Rated by Gina Akers as being a ‘beauty essential that every woman needs’, Hada Labo’s Premium line follows the brand’s philosophy of purity and minimalism using quality ingredients and no unnecessary extras which could overwhelm the skin.

Gina Akers notes: “Whilst I encourage everyone to embrace the skin they’re in, there’s no harm in making it the best it can be!”