Stephen Curry may not be a runner, butย the manย runs.ย
The three-time NBAย championย and two-time league MVPย logsย more thanย 2.5 miles per gameโnearlyย eightย marathons per seasonโand thatโs justย during the regular season.ย
Addย upย all ofย theย miles fromย in-seasonย training,ย practice,ย the postseason, andย offseason workouts, andย the totalย distanceย becomesย impossibleย toย calculate.ย ย
So it was only natural forย Curry and Under Armourย toย collaborateย onย aย premiumย running shoe:ย theย Curry Flow Go,ย a lightweight, high-performanceย shoeย for the grind ofย trainingย that complements theย Curry Flow 9ย basketball shoe in the Curry Brand lineup.ย
โWhen Stephenย isnโtย onย theย court, he trains in running products,โ saysย Ryan Drew, vice president of Curry Brand. โSo he thought it would be great to have a running shoe that was Curry Brand, that took on the same characteristics and design DNA of his other products.โย
The Curry Flow Go is visually striking, with a sleek silhouette that exudes speed and power. Curry himself fell in love with the shoe at first sightโand especially after taking his first steps in it.
โAs soon as he got a sample, he used it,โ says Steve Segears, senior merchant for global merchandising at Under Armour. โI kind of wanted to call him and say, โHey, the shoe doesnโt come out for another eight to nine months.โ But at the same time, you canโt really stop that visceral reaction and love for it.โ
For footwear designer Ed Wallace,ย triggering thatย put-them-on-nowย reaction was part of theย aestheticย goal.ย The other partย was makingย the shoeย lookย fast.ย
โMy goal was to create speed through aerodynamic shapes and texture,โย Wallace says.ย โThat was a big thingโeven when you look at the silhouette, just making it look fast.โย
The ultimate mission: Make a shoe that felt natural for Curry, who relies on Under Armourโs Flow traction technology in his namesake basketball shoe to make sharp, multidirectional cuts and shed defenders on the court. โI love the traction of Flow,โ says Curry, who is closing in on the NBAโs all-time 3-point record and noted that Under Armourโs breakthrough technology has โdefinitely made an impact on my ability to get through an NBA season.โ
To that end, the Curry Flow Go running shoe uses a modified UA Flow midsole that has been slightly tweaked for optimal running performance while providing the same comfort and traction as the technology in the Curry Flow 9 basketball shoe.
Given how much Curry already trusted UAโs Flow technology, Under Armourโs design team primarily focused on the look and feel of the upper part of the running shoe.
โWe knew that Flow was going toย makeย the shoe be comfortable and responsive,โ Wallaceย says. โIt was a smooth transition from a technology standpoint. From there, it was mostly about making the shoe feel authentic to Stephen in the run space.”ย
โWhen Stephen isnโt on the court, he trains in running products. So he thought it would be great to have a running shoe that was Curry Brand, that took on the same characteristics and design DNA of his other products.โ
– Ryan Drew, vice president of Curry Brand
The one-piece knit upper is lightweight, breathable,ย andย provides a great distraction-free fitย for any runner. The high-quality lace loop cords are built for comfort and featureย splashesย ofย signature color.
Suede detailing in the heel and eyestay givesย the shoe a premium finish.ย Fourย dots adorn theย lateralย side of each shoeโa nod toย Curryโsย wife,ย Ayesha,ย and three children, Riley, Ryan, and Canon.ย
The Curry Flow Go running shoe reflects the shared ambition between Curry and Under Armour to raise the level of performance for anyone who wants an edge.
โStephen is very involved. Heโs incredibly engaged, and heโs open about what heโs looking for,โ Drewย says.
โSince we launched Curry Brand, heโs really takenย ownership in making sure the productย weโre launching is exactly what heโs looking for in terms of how it performs.ย He wantsย the consumerย to haveย the same exact experience heโs having.โย
The Curry Flow Go is available onย currybrand.com,ย at UA Brand Houses,ย and at select retail partners.ย ย