Nearly 80% of UK women lack swimwear confidence, impacting pool visits despite rising interest in flattering swimsuit styles.
Reflo’s exclusive Open capsule blends Irish legend, sustainable golfwear, and performance design ahead of Royal Portrush 2025.
New Balance marks 10-year FC Porto partnership with a minimalist third kit featuring metallic blue and linen tones.
Ditching underwear at night can boost comfort, reduce irritation, and improve skin health during hot summer months.
NFL and Fanatics launch Football x Football Collection blending soccer aesthetics with NFL heritage, debuting exclusively at Fanatics Fest NYC.
adidas launches the Black Ferns Women’s Rugby World Cup 2025 kit, celebrating performance, heritage, and cultural identity.
Dryrobe unveils limited RNLI edition robe, donating £50 per sale to support vital lifesaving work around UK coasts.
Katie Taylor teams up with Champion to launch fight-inspired gear ahead of her July 11 bout with Amanda Serrano.
New Balance hydration gear brings backpacks, bottle belts and running storage to summer training without the usual pocket chaos.
Pour Moi reveals 91% of UK women wear the wrong bra size, leading to chafing, pain, and long-term discomfort.