Last updated on April 13th, 2023 at 09:40 PM
British Rowing has joined forces with original outdoor change robe brand dryrobe® in a year-long deal.
As part of the partnership, dryrobe® will supply custom dryrobe® Advance changing robes to senior Olympic and Paralympic athletes and to the new GB Beach Sprint team.
Members of British Rowing will also benefit from an exclusive member discount on dryrobe® products.
As the brand of choice for GB Rowing team athletes, they will support the deal by naturally sharing images and reels on the GB Rowing Team Instagram feed.
Content will show them wearing dryrobe® change robes, helping them to stay warm and dry in between sessions as they go about their day-to-day training.
dryrobe® are committed as a brand to elite sports globally and are incredibly proud to partner with British Rowing in support of the team’s Olympic and Paralympic aspirations.
Built with performance at its core, the dryrobe® Advance has been designed to provide warmth quickly and improve recovery after getting out of cold water.
The fast-drying lining enables athletes to train throughout the day without their recovery being compromised by a cold, damp change robe.
Louise Kingsley, Director of Performance at British Rowing said: “dryrobe® and British Rowing makes so much sense. Helping our athletes get warm and dry from being out on the water as quickly as possible is vital for their recovery.
The content we create, across our channels to support the partnership, will feel natural and organic as a result.”
Gideon Bright, dryrobe® founder and CEO, added:“Our mission at dryrobe® is to help inspire, enable and improve the experience of an active outdoor lifestyle, for everyone.
British Rowing embraces this ethos wholeheartedly, which is why we’re proud to be supporting the incredible work they do, ensuring that British rowing continues to thrive from the grassroots right up to winning medals at the Olympic and Paralympic Games.