Andy Devaney
By the time the confetti cannons finished clearing their throats at Levi’s® Stadium, Bad Bunny had already done what he does best: turn a gigantic, glossy moment into something personal, proud, and unmistakably Puerto Rican.
On one of the world’s biggest stages, he delivered a monumental Super Bowl LX halftime performance celebrating Puerto Rico—then quietly dropped the real mic: a brand-new white colourway of BadBo 1.0, his first signature shoe with adidas, unveiled to a global audience of millions as the first-ever global release of the BadBo silhouette.
If you like your cultural statements served subtly, you’ve come to the wrong reggaetón. This was a defining moment not just for the performer formerly known as “how does he make heartbreak sound like a block party?” but for the adidas Originals partnership that’s been steadily building toward something bigger than a limited drop and a few glossy campaign stills.
“I’m Everything” and the art of refusing a box
The new chapter is being framed through the “I’m Everything” campaign—built on creative freedom and self-expression—and it leans into the central thesis of the Bad Bunny story: identity isn’t a single lane, it’s a whole motorway interchange with better music.
Rooted in his personal journey, “I’m Everything” invites audiences to hold onto that original ability to imagine without limits and choose who to be once, or as many times as it takes. In other words: be the main character, the supporting act, and the plot twist—sometimes all before lunch.
The résumé of a genre-wrecker
Bad Bunny, born Benito Antonio Martínez Ocasio, is a multi-platinum recording artist and 6x GRAMMY® winner whose genre-defying sound and unapologetic individuality have reshaped modern music and culture. Named Spotify’s most-streamed artist globally for three consecutive years (2020–22), he holds the record for the highest-grossing tour in a single calendar year selling 2.4 million tickets across 81 shows and grossing $435 million and broke the Barclays Center revenue record, surpassing Jay-Z.
And when most artists would take a breath, Bad Bunny booked a homecoming the size of a small nation’s census. In 2025, his groundbreaking 30-show residency, NO ME QUIERO IR DE AQUÍ, at the Coliseo de Puerto Rico sold nearly half a million tickets, with an additional date added due to overwhelming demand. The final show, live-streamed globally by Amazon Music, became the most-watched single-artist performance in the platform’s history.
Most recently, he made history again by becoming the first Spanish-language artist to receive nominations in the coveted Big Three categories at the 68th Annual GRAMMY Awards: Album of the Year, Record of the Year, and Song of the Year. He received six nominations in total, further cementing his influence and impact worldwide.
Then there’s the ongoing list that reads like a speedrun through modern pop culture: in 2023, he became the first artist to earn an Album of the Year nomination for a Spanish-language project with Un Verano Sin Ti; he became the first Latin artist to land 100 entries on the Billboard Hot 100; and he topped the Billboard 200 for three consecutive weeks with DeBÍ TiRAR MáS FOToS. He has also delivered the most-watched NPR Tiny Desk performance in the series history and became the first Spanish-language act to headline Coachella. Continuing the streak, Bad Bunny earned 5 Latin GRAMMY Awards at the 2025 ceremony, bringing his career total to 12 Latin GRAMMY wins.
Beyond music, he’s become a force across fashion and entertainment: co-chairing the Met Gala, gracing the cover of Vogue Italia, leading major campaigns for brands like Calvin Klein, starring in film projects with Darren Aronofsky and Adam Sandler, and making a historic appearance on Saturday Night Live as both host and musical guest. He also returned for the show’s landmark 50th Anniversary celebration, cementing his place as a pop culture icon.
Meet BadBo: a signature shoe built for the in-between
So what does all that sound like in sneaker form? The new adidas BadBo silhouette represents those who move forward without a single defined path and who understand that there are no final destinations, only parts of the same journey. Born from Bad Bunny’s own experience of refusing to be boxed in, BadBo reflects the freedom to become everything once imagined possible.
The BadBo 1.0 in white embodies this philosophy through the lens of adidas design, debuting a bold new silhouette. Defined by its unapologetic confidence, the all-white colourway plays like a reset button: a fresh start and a blank canvas for people who don’t want permission to reinvent themselves.
Materials, build, and the Puerto Rico nod you can’t miss
Crafted with nubuck and hairy teasel suede uppers, an EVA midsole, and translucent rubber outsole, the BadBo 1.0 merges premium materials with experimental design. At the heart of the shoe sits the new BadBo signature logo: a star that draws direct inspiration from the iconic symbol on the Puerto Rican flag, paying homage to both the island’s vibrant people and its connection to the ocean that surrounds it. It’s a symbol of origin, pride, and the kind of limitless possibility Bad Bunny has turned into a career-long habit.
Release date, price, and where to buy
If you’re already clearing shelf space (or excuses), here are the drop details:
- Model: adidas para Bad Bunny BadBo 1.0 (white)
- Price: £160
- Global release: February 9, 2026 at 10 AM EST
- Where: adidas.com/badbunny, CONFIRMED App, and select retailers worldwide
adidas.com
@adidasOriginals
FAQ’s
When does the Bad Bunny adidas BadBo 1.0 release?
February 9, 2026, at 10 AM EST.
How much is the Bad Bunny BadBo 1.0 in white?
£160.
Where can I buy the Bad Bunny BadBo 1.0?
Via adidas.com/badbunny, the CONFIRMED App, and select retailers worldwide.
What materials are used in the BadBo 1.0?
Nubuck and hairy teasel suede uppers, an EVA midsole, and a translucent rubber outsole.
What does the BadBo logo mean?
The star logo draws inspiration from the Puerto Rican flag, referencing origin, pride, and connection to the ocean.
