The ATP has just lobbed something different across the net—and no, it’s not a new serve clock. It’s called Collect: It All Adds Up, a digital scavenger hunt turned tennis time capsule that lets fans chart their love affair with the sport one tournament at a time.

Debuting this month at the National Bank Open presented by Rogers in Canada, Collect offers a playable collection game that tracks your journey through the ATP season. And not in the “keep-your-ticket-stubs-in-a-shoebox” way—this is a slick, digital scrapbook of limited edition match-day memorabilia and event credentials you can carry in your pocket without the lint.

“For so many fans around the world, tennis is a ritual – staying up late, keeping up with results, staying close to the story of the Tour,” said Mark Epps, ATP Director of Communications and Web3. “Until now, there’s never been a way to mark that journey. Collect was created to change that. It’s a way for fans to look back and be recognised for their love of the game.”

From Canada to Cincinnati, Shanghai to Turin, fans can scoop up collectables from the ATP Masters 1000s and the season-ending Nitto ATP Finals. Each tournament unlocks a sleek fan credential. Then, the real fun begins: individual match collectables—each available for just 24 hours—let you log the moments you tuned in, screamed at your TV, or cursed your streaming buffer.

There’s even more for the sentimentalist: special edition storytelling tokens, dropped throughout the year, capturing everything from jaw-dropping upsets to shared milestones. Stack them up, and fans may just unlock official ATP Tour merchandise. Think of it as a loyalty programme—but with less spam and more bragging rights.

The brains behind Collect? That’d be Trace—the same tech outfit that powered last year’s ATP Momentum campaign. That pilot drew 75,000 fans from 110 countries who scooped up 777,000 digital match tokens in just over a week. Talk about love-40.

“Trace was built on a singular idea: that being a true fan is worth recognising,” said Tareq Nazlawy, CEO of Trace. “It’s powerful, emotional, and deeply personal — and with Collect, we’re turning that into something tennis fans can carry with them: a digital record of their journey and a way to unlock the best of the sport. It’s a privilege to bring this to life with the ATP Tour.”

For the first time, WTA matches from the National Bank Open and Cincinnati Open will also be part of the game. In Turin, fans can grab every singles match from the season finale. Whether you’re a Novak die-hard, a Rune riser, or just here for the double faults and drama, Collect makes your fandom tangible.

So if your idea of adventure is losing sleep over a five-set thriller in Shanghai, now’s your chance to log it. Head to Collect and start turning your tennis obsession into digital gold.