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Adidas Release Beginners Guide: A Series Exploring The Sport Of Attempting Something New

Adidas Beginners Guide series 9

Most of the time we are introduced to athletes at the top of their game, but in the all-new series ‘Beginner’s Guide from adidas,’ we meet them in the middle when they’re already excelling in their field, game to go all-in on (or forge) an entirely new path.

And so, through the new series, beginners guide, you are not only able to experience the humanity and vulnerability that comes when professional athletes step out of their comfort zones and tap into their creativity, but also have the opportunity and tools to do the same.

Adidas Beginners Guide series
© adidas

After all, whoever we are, we all have to start somewhere.

GUIDE 1: SKATEBOARDING

In this episode, we meet Veronique Sandler, a professional mountain biker, as she learns to skateboard.

WHAT I’VE TAKEN AWAY TODAY IS TO NEVER SAY NO TO SOMETHING NEW.

– Vero Sandler

GUIDE 2: UPCYCLING

In this episode of A Beginner’s Guide, we meet professional long jumper Jazmin Sawyers, as she channels her passion for sustainability by learning to upcycle old clothing into a brand-new outfit. 

Adidas Beginners Guide series
© adidas

ANYTHING WE CAN BE DOING AT THE MOMENT TO REDUCE OUR WASTE, IS A POSITIVE THING.

– Jazmin Sawyers