Andy Devaney
Smartwool has never been the shy, retiring type in the outdoor apparel world. Now, with its Fall/Winter 2025 Collection, the merino wool maestro is once again proving that it’s possible to look good, stay warm, and feel like you’re not wearing your nan’s itchy jumper from 1974.
Billed as a comfort-driven lineup for those who thrive in every season, Smartwool’s FW25 Collection is a rallying cry for adventurers: run farther, hike longer, ski harder, and tread lighter.
This isn’t just a wardrobe—it’s a battle plan for anyone determined to squeeze the marrow out of winter without freezing their toes off.
Comfort, Confidence, and Community
At the heart of the collection is what Smartwool does best: marrying natural merino performance with body-enhancing fits and design that actually looks sharp enough to be worn both on a mountainside and in a pub afterwards.
“With a renewed focus on circularity, inclusive design and performance-driven innovation, this collection empowers adventurers to go farther, feel better, and stay outside longer, no matter the forecast,” the company states.
The brand’s famous snowsports pedigree comes through loud and clear, with returning favourites like the Classic Thermal Base Layer and Ski & Snow Socks, now supported by new Smartloft™ pieces for skiers who know the only thing worse than falling off a chairlift is doing it cold.
Collection Highlights
The Winter Run range leads the charge, with Cold Weather Run Socks, Active Fleece, Active Fleece Wind, and Smartloft™ insulation. Each item is engineered to keep runners warm and dry when the weather is doing its worst.
Not just for snow bunnies, the FW25 lineup also caters to all-weather explorers with new All Season Base Layers and upgraded Hike Socks—light, breathable, and versatile enough to handle both crisp mornings and sweaty uphill climbs.
And because Smartwool can’t resist a little flair, this season sees limited-edition collaborations including Arbor x Bryan Iguchi and the Open Hearts Collection by Chris Benchetler, merging performance with the kind of design that makes you look twice.
Sustainability Without the Sermon
Of course, Smartwool wouldn’t be Smartwool without its eco-minded streak. The award-winning Second Cut™ Collection is back, featuring fleece and slippers made with up to 75% upcycled materials. It’s a rare case of sustainability that doesn’t feel like you’re being lectured by someone who hasn’t showered in a week.
Meanwhile, the Intraknit™ line steps up with 3D-knit Thermal Base Layers and Ski/Snow Socks, offering mapped ventilation and seamless comfort for backcountry skiers who don’t have time for wardrobe malfunctions.
Where to Find It
The FW25 Collection is available now at www.smartwool.com and through select retail partners across the globe.
If winter’s your playground, Smartwool’s just handed you the keys to the toy chest.