Lorraine Kelly
Reflo, the sustainable performancewear brand shaking up the sportswear industry, has launched the first chapter of its Autumn/Winter 2025 line — and it’s got more energy than a double espresso before sunrise. The new range, titled Rooted Energy, doesn’t just look the part; it’s built to perform, protect, and pave the way for a greener future.
The AW25 collection is stitched together around one theme: Energy. Not the kind that flickers out when your legs turn to jelly halfway through training, but the relentless, grounding force that flows through nature and fuels us day to day.Reflo has taken that concept and turned it into a collection designed for athletes, weekend warriors, and anyone who likes their kit to work as hard as they do.
Rooted Energy: Performance Meets Planet
The first release, Rooted Energy, draws inspiration from the earth beneath our feet. Think muted, natural tones with a rugged edge — colours you could just as easily wear on a trail run as you could to the gym. But aesthetics aren’t the only trick up Reflo’s sleeve.
Hero products showcase the brand’s new Eco 3D Jacquard fabric, a technical textile tested to deliver the goods: UPF 50+ sun protection, moisture-wicking so efficient it could dry a puddle, and breathability that keeps athletes from steaming like a kettle.
Reflo has built AW25 with modularity in mind, meaning pieces adapt seamlessly across recovery, training, or day-to-day wear. It’s a sign the brand is stretching beyond niche categories into a fully-fledged multi-sport performancewear powerhouse.
A Collection in Three Acts
AW25 will roll out across three drops, starting with Rooted Energy. Together, the releases will weave a story of resilience, ambition, and daily routine, designed for those who thrive in Reflo’s core sports: golf, padel, and training.
And while Reflo could easily rest on its technical laurels, it hasn’t abandoned the bigger picture. Every garment is made from recycled materials, helping keep waste out of landfill. A growing slice of the range is now Reloop-ready, meaning pieces can be recycled once they’ve reached the end of their life.
Add to that Reflo’s ongoing pledge to plant trees and recycle plastic bottles with every sale, and you’ve got a collection with impact that goes far beyond the mirror.
The Brand’s Boldest Statement Yet
“AW25 isn’t just a collection, it’s a statement of intent,” said Rory MacFadyen, Co-Founder and CMO of Reflo. “We’ve grown from being the sustainable alternative to building a clear path towards the top tier of performance sportswear. Rooted Energy is just the beginning.
It’s about multifunctional, modular pieces that prove technical innovation, bold storytelling and circular design can co-exist at the highest level. This is where the future of sportswear is heading, and Reflo is leading the way.”
The message is clear: Reflo is done playing second fiddle. With Rooted Energy, the brand is positioning itself not just as a sustainable option, but as a front-runner in performancewear innovation.
The Rooted Energy drop from the AW25 collection is available now at reflo.com.
