Andy Devaney
Luton Town Football Club have peeled back the curtain on their boldest statement yet – a home kit that doesn’t just celebrate their roots, but quite possibly saves the planet while doing it. In a sport not exactly known for subtlety, this one’s quietly revolutionary.
The Hatters have teamed up with sustainable performancewear pioneers Reflo to launch the first-ever fully recyclable home shirt in English football, crafted using the brand’s Reloop™ technology.
Yes, you read that right – this isn’t just a jersey, it’s a rebirth-ready, landfill-dodging, carbon-conscious call to arms wrapped in classic Luton orange.
“We are delighted to launch our partnership with Reflo with this new, unique kit, while reminiscent of the one we watched our heroes of 80s wear, like Basher and Raddy,” said Gary Sweet, Chief Executive Officer of Luton Town Football Club.
“The Supporters’ Trust have been involved in the design process from the very start, and the fans who have seen it already have been impressed. We now can’t wait to see the lads play in it for the first time this weekend and look forward to a long, ground-breaking partnership with Reflo as we seek to make the club sustainable in every sense.”
It’s not just sentimentality or slick marketing. The shirt – forged entirely from recycled polyester – is engineered to be broken down and rebuilt at the end of its life, sidestepping the 92 million tonnes of textiles that usually find their way into the earth’s digestive tract every year. In short: it’s circular, not seasonal.
Visually, it’s a masterstroke. Luton’s iconic orange is back, but dialled up with tonal graphics that nod to the club’s heritage while pointing resolutely toward the future. A modern bomber-style crew neck ties it all together like a Hollywood reboot that actually works.
“This isn’t just a kit,” said Rory MacFadyen, Reflo’s Co-Founder and CMO. “It’s proof that innovation and legacy can work hand in hand. We’ve built them to perform, but more importantly, we’ve built them to last, avoid landfill and be reborn. This is the future of teamwear, and we’re proud to build it together with Luton.”
And Reflo’s mission isn’t just stitched into the seams. Beyond the pitch, they’re replanting what they repurpose, committing to planting a tree for every product sold. It’s teamwear that plays a long game – for fans, players, and the planet.
With the 2025/26 season looming, Luton Town Football Club’s new home (and away) kits are now available at lutontownstore.co.uk and reflo.com.
They’re sustainable, striking, and ready for their debut this weekend – just try not to spill your pint on one.
