Andy Devaney
L.A.B. Golf has built its name on rethinking how a putter should perform, but its latest move shows it also understands how much golfers still care about how one should look. With the launch of LINK.2.1 and LINK.2.2, the brand is introducing its first heel-shafted blade putters, blending its Lie Angle Balanced technology with a more traditional silhouette.
The brand has unveiled LINK.2.1 and LINK.2.2, the first heel-shafted blade putters in its lineup, bringing its patented Lie Angle Balanced technology into a shape that looks a lot more familiar to the golfing eye. For a company known for pushing putter design into less conventional territory, this is a notable shift — and a smart one.
A more traditional look for L.A.B. Golf
There is no escaping the fact that blade putters still hold a certain grip on golfers. They are clean, compact and comfortingly familiar. Many players trust them on sight alone.
That makes this launch a significant moment for L.A.B. Golf. The company has built its reputation on performance-led putting technology, but LINK.2.1 and LINK.2.2 show it is now leaning into a more traditional aesthetic without walking away from what made the brand different in the first place.
LINK.2.1 is the slimmer of the two, with a narrow body and a classic blade profile. LINK.2.2 is a square back blade with a slightly wider shape and a larger footprint, offering a little more presence behind the ball.
Both models are designed to blend a familiar silhouette with the stability-focused design philosophy that has helped L.A.B. Golf carve out its own lane in the putter market.
What makes the new LINK models stand out
The headline here is the combination of traditional styling and modern engineering.
Both putters feature a 100% CNC milled 303 stainless steel head with a sleek black PVD finish, giving them a premium, understated look. It is a finish that feels sharp without shouting for attention.
As with all L.A.B. putters, each LINK.2.1 and LINK.2.2 is hand-balanced and assembled, moving through up to 10 stages of craftsmanship before completion. Golfers can also opt for custom versions, with choices around lie angle, shaft length, head weight, alignment marking, shaft and grip.
In short, these are built to appeal to players who want the visual reassurance of a classic blade while still tapping into the technical detail L.A.B. Golf has become known for.
Sam Hahn on why the launch matters
“Putters are SUCH a personal thing. Everyone prioritises different aspects of a putter design differently. While our technology was in its adolescence, our designs were constrained by certain realities around size and shaft location, but our R&D team has been adamant that we need to have something in our lineup for everyone.”
“After years of development, we are so excited to be able to offer our technology in more traditional styles. It’s the purest combination of tradition and technology we’ve ever produced, and we are stoked!”
That gets to the heart of it. This is not L.A.B. Golf abandoning its identity. It is the brand widening the doorway.
Why this could be a big move
This launch feels important because it speaks to a golfer who may have admired L.A.B. from a distance but never quite connected with the look of earlier models.
The putter market is full of heritage shapes and subtle reinterpretations of old favourites. By stepping into the heel-shafted blade category, L.A.B. Golf is moving into one of the game’s most established spaces with a product that aims to keep its technological edge intact.
That balance between tradition and innovation is where the real interest lies. Golfers are often happy to embrace new ideas, but only if they arrive in a package that feels familiar enough to trust.
Availability and price
LINK.2.1 and LINK.2.2 are available now through the official L.A.B. Golf website, with authorised retailers worldwide set to stock the new models from April 23.
The stock version is priced at $499, with custom versions starting at $599.
Final word
For L.A.B. Golf, this feels like a shrewd move at the right time. LINK.2.1 and LINK.2.2 bring the brand’s putting technology into a cleaner, more recognisable shape, opening the door to golfers who still like their putters to look traditional at address.
The blade putter, then, is not dead. It has simply been given a fresh suit, a black PVD finish and a little modern balance.
