Whilst artists don’t get paid for their halftime performances, many believe that the exposure and publicity is enough.
After 2022’s memorable Super Bowl halftime show with Dr. Dre, joined by Snoop Dogg, Eminem, Mary J Blige, Kendrick Lamar, and special guest 50 Cent giving an epic performance, the guys at Top 10 Casinos updated data crowning the halftime performance that could be cashing in the most money from YouTube views, using Influencer Marketing Hub’s YouTube Money Calculator.
Dr. Dre, Snoop Dogg, Eminem, Mary J Blige, and Kendrick Lamar’s performance for the 2022 Super Bowl is already earning an estimated $23,405 in less than 12 hours with over 12 million views, and many millions more still likely to come as it is currently racking up an estimated 1.3 million views per hour!
That would mean it would only take one week to earn as much as the highest-earning performance of all time!
British band Coldplay were joined by Beyoncé and Bruno Mars for a huge performance at Super Bowl 50 in 2016 which amassed a whopping 226,615,122 views, which according to Influencer Marketing Hub’s YouTube Money Calculator, could earn an estimated $419,415. A huge amount for one performance!
In a close second are Shakira & J.Lo who also gave a memorable performance in 2020. With not too dissimilar views to Coldplay, YouTube hits for their performance could create a take home value of $409,389!
Lady Gaga, who also performed the national anthem the year before, has the potential to earn $136,048 for her 2017 performance which has nearly 74 million hits.
Ranking in fourth place is the performance by Katy Perry, who was joined by Missy Elliott and Lenny Kravitz in 2015. With just over 62 million views on YouTube, their performance could earn an estimated $114,885.
Completing the top 5 is the late pop icon Prince, whose performance earned $86,233 for his legendary performance in 2007.
| Super Bowl Year | Artist | Views | Est. YouTube Earnings $ |
| 50 2016* | Coldplay Ft. Beyoncé & Bruno Mars | 226,615,122 | $419,415.00 |
| LIV 2020 | Shakira & J.Lo | 221,210,606 | $409,389.00 |
| LI 2017 | Lady Gaga | 73,532,384 | $136,048.00 |
| XLIX 2015 | Katy Perry Ft. Missy Elliott & Lenny Kravitz | 62,064,445 | $114,885.00 |
| XLI 2007* | Prince | 46,554,444 | $86,233.00 |
| LV 2021 | The Weeknd | 44,830,287 | $83,008.00 |
| XLVI 2012 | Madonna | 20,256,233 | $37,545.00 |
| LIII 2019 | Maroon 5 Ft. Travis Scott & Big Boi | 18,560,960 | $34,347.00 |
| LII 2018 | Justin Timberlake | 17,776,913 | $32,889.00 |
| LVI 2022 | Dr. Dre, Snoop Dogg, Eminem, Mary J Blige, Kendrick Lamar | 12,651,440 | $23,405.00 |
| XLII 2008 | Tom Petty & The Heartbreakers | 3,067,046 | $5,677.00 |