Andy Devaney
ECCO, the Danish footwear and leather goods powerhouse, has unveiled its Autumn/Winter 2025 collection with none other than Lydia Ko front and centre.
The record-breaking golfer, already an ECCO Golf ambassador, now takes the lead role in the brand’s latest campaign – a natural stride forward for both player and company.
Walking, after all, is ECCO’s beating heart. The brand has long argued that a stroll with friends or a solitary hike is more than calorie-burning penance; it’s a connection. Their ‘Made for Every Step’ mantra isn’t just marketing spin – it’s stitched into the soles. And Lydia Ko? She embodies that idea with unnerving ease: grace, grit, and a career built on taking one steady step after another.
The campaign highlights the ECCO METROPOLE OSLO loafer, a sturdy yet sleek number designed to slip effortlessly from fairway to city street. For Ko, who knows a thing or two about walking under pressure, it’s the sort of shoe that fits both lifestyle and philosophy.
“When I first tried ECCO, they were definitely the most comfortable golf shoes I’ve ever worn – which really matters when you’re on your feet all day. And now it’s really cool to see ECCO trying out new colours and styles. More and more I see people casually wearing ECCO, to the office, dinner, wherever. It’s really exciting to see the brand evolve while staying true to its traditional aspects,” Ko said.
It’s hard to argue with her. Born in Seoul, raised in New Zealand, and crowned world No. 1 at the tender age of 17, Ko has rewritten golf history with the efficiency of someone updating their grocery list.
She’s now a multiple Olympic medallist – including a glittering Gold from the 2024 Games – and a fixture atop LPGA leaderboards, with over 20 professional victories, majors included. More importantly, she’s a trailblazer for women in sport, proving that resilience and purpose carry as much weight as silverware.
ECCO’s gamble is simple: put comfort first, and everything else falls into place. Ko’s career has been a case study in moving forward, not standing still, which makes her the perfect match for a collection designed to go anywhere.
The ECCO METROPOLE OSLO loafer will be available from 4 September at select stores and online at ecco.com.
