Black History Month 2025 will see the England and Wales Cricket Board (ECB) take a fresh guard at the crease, rolling out a new three-part video series titled Inspiring Generations. It’s a campaign aimed not at polishing the past, but at spotlighting the rising stars, mentors, and storytellers shaping the present and future of Black cricket in England and beyond.

Produced in collaboration with cricket journalist Dean Wilson, the Inspiring Generations series is scheduled for fortnightly releases throughout October on the ECB’s YouTube channel, with each episode digging into a personal story that carries the weight of heritage and the promise of tomorrow.

The opener, available from October 1, sees England fast bowler Jofra Archer swap the international stage for the grassroots setting of the African Caribbean Cricket Festival. Archer, who knows a thing or two about inspiring young players, turns mentor for the day, working closely with kids from the ACE Programme.

Watching one of England’s most electric bowlers give tips on run-ups and wrist positions to wide-eyed youngsters feels like a full-circle moment—living proof of the pathways cricket is trying to strengthen.

Episode two, arriving October 15, shifts gears with Warwickshire and Northern Superchargers batting sensation Davina Perrin. Only recently she etched her name in the record books with the fastest century ever scored in the women’s competition of The Hundred.

Now, she sits down with her grandfather to retrace the spark that ignited her love for cricket. It’s part family conversation, part masterclass in how generational support keeps talent alive.

The finale, due October 29, turns the spotlight on Chris Jordan, the England all-rounder whose calm presence has steadied many a late-innings wobble. Jordan links up with Kingston Barrow, a young cricket content creator who’s already building a loyal following online.

The two trade bowling drills and digital tricks, blending the physical craft of cricket with the modern craft of storytelling—proof, if ever it was needed, that the game has more than one way of reaching new fans.

The ECB says the project is not about nostalgia but about action—using Black History Month as both a reflection point and a launchpad. “This campaign focuses on personal stories, intergenerational connection and celebrating role models making their mark on the game,” the Board said. “It’s about highlighting those making new history in the game today.”

The series falls under the ECB’s Raising The Game platform, introduced in 2022 as a clarion call for inclusivity and diversity across all levels of cricket. Developed alongside the wider cricket network, the platform carries with it a manifesto for change, urging clubs, counties, and the national side to do more than talk about progress—to live it.

By weaving together Archer’s mentorship, Perrin’s record-breaking rise, and Jordan’s digital exchange with Barrow, the ECB is clearly setting out its stall: cricket isn’t just a sport passed down through tradition, it’s a game still very much being written by new voices. Black History Month 2025, through Inspiring Generations, is less about the shadows of yesterday and more about shining the floodlights on those who are already changing the scorecard today.

All episodes will be hosted on the ECB’s YouTube channel and amplified across the ECB and England Cricket digital platforms, ensuring fans won’t miss a beat—or, indeed, a wicket.

For once, the phrase “watch this space” feels like an instruction rather than a cliché.