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Join SAS Who Dares Wins Star, Ollie Ollerton And Alcohol Change UK To Start Your 2024

Dry January 10k Ollie and Dean

Sunday 28 January 2024 sees the inaugural Dry January 10k come to Pippingford Park, West Sussex. Powered by BreakPoint and in partnership with Alcohol Change UK, you’ll swap your bar tab for run bib and cross the finish line ready and raring for the year ahead.

Rally your family and friends for the first 10k of its kind—a transformative trail run through beautiful parkland and lakes on the Ashdown Forest in the heart of Sussex.

Commit to 31 days alcohol-free and kickstart your year with positive action and healthy decisions – a total reset for body and mind is yours for the taking.

Love Island star and now on a journey of sobriety, Scott Thomas and comedian, Dan O’Reilly, AKA Dapper Laughs are just some of the names headlining the event.

So are you ready to get fit, raise funds and challenge your relationship with alcohol? It’s time to lace up solo, assemble your trail tribe or take to the Virtual 10k option at

Commit: grab your spot, virtual or in-person, with an early-bird entry fee of £40.

Ollie Ollerton wearing Dry Jan 10k shirt

Pledge: 31 days alcohol-free.

Fundraise: just £50, the cost of your weekend bar tab. 100% of monies raised through GoFundMe to support life-changing work.

Connect: gain access to a dedicated Facebook group. Tune into live sessions hosted by Ollie Ollerton and inspirational people to motivate and inspire you throughout, get active with the online community and share highs and lows with your tribe.

Celebrate: bottle that finish line high and snap up your finisher t-shirt and race medal. Celebrate with event headliners Scott Thomas and Dan O’Reilly for inspiring talks, and enjoy post-race treats from partners Lyre’s, Godhead coffee and more.

Ollie Ollerton, former special forces and face of SAS Who Dares Wins, now leading his BreakPoint ops team for the 10k trail run says: “We are so excited to bring this event to Pippingford in the New Year.

By combining the physical trial of a 10k run with the mental challenge of Dry January, this is an experience that delivers real, long-lasting change. It’s not just about fitness, it’s about fortitude.

The tools BreakPoint uses to help people break free from mental constraints align seamlessly with the goals of Alcohol Change UK. They help people see it for what it really is – a choice, not a necessity.”

Co-founder and brainchild of Dry January 10k, Dean Newman, found himself trapped in a web of alcohol and drug dependency.

Now living a life of sobriety and passionate about driving change and empowering others to live healthier lives, he says: “Alcohol is the backdrop to our lives, we celebrate with it, we mourn with it. But when do we ask ourselves, what is this doing to me?

We have created this event to help people take control and find freedom – whether it be the physical challenge of a 10k or the mental commitment to stay alcohol-free. Ultimately, it’s about taking back the power and breaking away from dependency.”

2019 was a pivotal year for Scott Thomas: “After years of throwing parties for a living, my relationship with alcohol became out of control. I was always ALL or NOTHING!

It affected my personal relationships, business and so much more. In 2019 I decided to go sober for a year and it completely changed my whole life.

“Through the power of sobriety, I managed to find a new found love for self-development and everything seemed to improve for me across the board.

I now want to use my platform and story to help raise awareness around the stigma around ‘going sober’. I feel like a lot of people feel trapped in a lifestyle and I want to show people that there is another way!”

Comfort ends where change begins. Mark your calendars, for 28 January 2024. Parking on-site at Pippingford Park or the nearest train station, East Grinstead. Find out more and snap up your spot today at

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