Elite athletes – including Kenyan long-distance runners Joyciline Jepkosgei and Rhonex Kipruto – gave iterative feedback to develop the physical prototypes, as well as the…
This step of the ongoing collaboration between Prada and adidas emphasizes qualities shared by and synonymous with each: collaboration, innate respect for heritage, a passion…
J Is For Juventus
Campaign designed by and for female changemakers, led by co-director and choreographer lourdes leon
Created as a new hub for the brand, users will have access to exclusive product drops alongside never-before-seen content and elevated storytelling.
The luxury watchmaker releases new special edition Formula 1 timepiece to honor “The Greatest Spectacle in Racing” and celebrate 160 years of revolutionary timekeeping achievements…
PUMA has just released Provoke XT, its latest women’s training silhouette, designed to challenge the standards of conventional athletic design.
Kyron is a brand-new style that looks like it just stepped out of your wildest fashion fantasies. The global campaign features international supermodel Winnie Harlow,…
Sports company PUMA and designer Billy Walsh have come together again to create a minimalistic collection inspired by PUMA’s football heritage, reviving one of its…
Now in its 32nd iteration and 37th year, the technology in the Nike Pegasus of today is a far cry from its humble beginnings. Here, we break…