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The Squid Game Effect: Why Do We Seek Out Dystopias?

Have you watched Squid Game?! HAVE YOU?? Even if you haven’t (yet) the chances are you’ve already been asked this question multiple times, by multiple people, all of whom are wired from having binged every episode in a single feverish night.

The Korean show, created by Hwang Dong-hyuk, is Netflix’s latest colossal hit, and sees hard-up ‘players’ – each hoping to win a fortune – take part in a series of children’s games.

The twist being those games won’t end happily with a biscuit and a cup of orange juice like in actual childhood – instead, Squid Game is far, far deadlier…

So far, so dystopian, but why do we find such apocalyptic stories so gripping?

Arguably, it’s a sign of the times. “Since the start of the pandemic, dystopia, apocalypse, infection films and games [have] just been hugely popular,” explains Professor Susan Watkins from the School of Cultural Studies and Humanities at Leeds Beckett University, an expert in post-apocalyptic writing. “I think it’s because we’re living in apocalyptic and dystopian times, and people want to see what they’re experiencing worked out in imaginative forms.”

It may seem counterintuitive, admits Watkins, “you might think, ‘Oh people might want to escape reality,” but in fact, “when the reality is as dark as it has been during the pandemic,” consuming dystopian stories can become something people need.

“It’s almost like processing trauma,” she explains. Such stories and shows “allow us to think through what’s really going on,” and put into play important questions we may be grappling with on some level ourselves, like: “How much does the individual put their own concerns and objectives and desires first? How much do they try and work collectively? Where are the boundaries?”

The plight of the individual

Then there’s the fact many of us are a sucker for stories that revolve around a hero hoping to triumph. “[We’re] rooting for the individual,” says Watkins. “Sometimes shows allow the individual to win through, sometimes not, but that’s what people are hoping for when they watch it, I think, and that’s why they appeal to us.”

She explains the idea of ‘Ustopia’ – a term coined by Margaret Atwood, author of The Handmaid’s Tale, to describe stories that combine dystopian and utopian elements, in a “mixture of possibility”, alongside classical dystopias – “which are all completely dark, no hope, no chance of beating the system” – and critical dystopias – “where there’s a little bit more hope for things to change, for the system to be challenged.”

Even if a character “doesn’t achieve any actual change or any actual effective resistance, it just allows people to think, ‘Well, how far would I go?’” Which is valuable in itself.

Dystopian stories and problem-solving

Another appealing factor, particularly for aficionados of the genre, are the many layers, references, and callbacks in new shows – be it Squid Game, The Handmaid’s Tale or Y: The Last Man – to earlier examples, from Running Man to Battle Royale.

Watkins says many new shows are “incredibly adaptive and intertextual” and it can be comforting to see new stories tackle existing problems and work them out in a slightly different way.

Watkins predicts dystopian stories around climate change are particularly set to increase in fiction, film, and culture more widely. “It’s one of the things making our world so scary,” she notes.

“Even if/once the pandemic becomes endemic, we’ve still got climate change; it’s the next thing we need to address as a world.”

Does she believe consuming dystopian shows, and being asked to consider apocalyptic situations, will help us create change in the future? “I think that depends on whether you think that, as a species, we actually have got that adaptive potential,” she muses.

“That’s what a lot of my work’s about: how lots of these genres are very dark, but the possibility for adaptation and change that allows our survival, even if it’s in a very different form to what we were before [is possible].

“We have to believe in that potential for adaptive change and positive transformation,” she adds.

What stories will be told next?

Watkins outlines Brave New World by Aldous Huxley, 1984 by George Orwell, and The Handmaid’s Tale by Margaret Atwood as the mid-century literary crux of the genre, but is excited about the new voices and perspectives emerging in dystopian fiction and film.

Take Future Home Of The Living God by American author Louise Erdrich, which draws on her Chippewa Indian and First Nations heritage.

“I like the ways lots of women writers and writers and cultural producers of colour, are actually transforming the conventions of the genre and getting us to think about, well, OK, maybe if you’re somebody from a First Nations background, then you basically have had the apocalypse happen in your history when you were first colonised,” says Watkins.

“If we’re white, Western and privileged, [in] the global north, then we are in a privileged position where we’re basically worrying about the apocalypse as something that might happen in the future. There are parts of the world, and there are cultures in the world, where the apocalypse has already happened, actually.”

“It’s great to see people from different backgrounds doing their take on these genres,” she adds.

And so, whether you’re looking for reassurance, escapism, a hero to root for, or a way to imagine the future (however terrifying), Squid Game may be the answer – or at least a deliciously addictive starting point.

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