Spartan, the worldwide obstacle course brand, has announced Huel, the World’s leading complete nutrition brand, as the Official Complete Meal Partner in the UK for the 2024 and 2025 seasons.
This collaboration marks Huel’s first major investment into a mass participation sports event, showcasing their commitment to providing convenient and nutritious options to athletes and participants.
As part of the partnership, Huel will introduce its Complete Meal RTDs (ready to drink) to all four Spartan UK events for the 2024 and 2025 seasons.
Huel’s partnership aims to enhance the overall participant experience by offering convenient and nutritionally balanced meals for individuals taking on the long, gruelling challenge.
Spartan are globally recognised as the leader in obstacle course events and will host a combined total of 45 events in 2024 around the country and across Europe.
With exciting developments and new challenges, each course is designed to be a universally testing experience that pushes participants beyond their comfort zones
Matthew Brooke, Managing Director of Spartan, expressed his enthusiasm for the collaboration, stating, “We are beyond excited to have Huel on board for the 2024 and 2025 seasons.
Their dedication to providing high-quality nutrition aligns perfectly with the values of Spartan, and we look forward to enhancing the event experience for our participants together.”
Julian Hearn, Founder and CMO of Huel commented on the partnership, saying, “We are excited to announce our collaboration with Spartan for the 2024/25 seasons, bringing complete nutrition to the upcoming events and supporting the nutritional balance of participant diets.
This syncs perfectly with our mission to make nutritionally complete, convenient, and sustainable food accessible to everyone.”
Find more about the events and sign up to Spartan here.