A brand new PUMA flagship store is on the horizon, set to make a grand entrance in the heart of London’s Oxford Street this autumn 2025.
Just a quick stroll from Selfridges and Bond Street Tube Station, this 24,000 square-foot space marks PUMA’s first-ever European flagship and promises an immersive blend of sports performance, streetwear innovation, and interactive technology.
In line with the brand’s global elevation strategy, this new venue aims to captivate visitors with a shopping experience that showcases PUMA’s flair for cutting-edge design and dynamic sports heritage.
If you’re after the pulse of modern style, the PUMA flagship Oxford Street store will be the place to explore a host of unique interactive elements, including personalisation opportunities to suit individual tastes.
“After unveiling our flagship store in Las Vegas last year, we’re incredibly excited to announce that our first flagship store in Europe will open later this year,” said Arne Freundt, CEO at PUMA.
“Our London flagship store is an important part of our brand elevation strategy. It brings the best of the PUMA brand to life for our consumers and showcases our latest innovations and design newness as part of an immersive experience.
We look forward to moving into our new home of the brand in one of the most vibrant global cities and to exciting our consumers.”
Lucynda Davies, Managing Director, UK & Ireland, PUMA, added: “We’re thrilled to announce our new flagship store in London, marking an exciting step forward for PUMA in the UK.
London is a key city for the brand, and this prestigious location on Oxford Street reflects our commitment to delivering a unique, consumer-led experience.
While our Carnaby Street store has served us well since 2002, this flagship store will extend our product offering and bring PUMA’s performance and sportstyle categories to life in a flagship store setting”.
With grand opening celebrations set for Q4 2025, more details will roll out in the coming months.
Keep an eye on PUMA’s social channels @PUMA and visit puma.com for updates on the new Go Wild campaign and everything else in store.
It’s safe to say the West End is in for an energetic shake-up once those doors swing open.
