Myprotein HYROX has unleashed an exhilarating new chapter for fitness lovers with a multi‑year alliance between sports‑nutrition leader Myprotein and HYROX, the sport of fitness racing.
As the official global nutrition partner, Myprotein HYROX promises to supercharge competitors and everyday enthusiasts alike, offering targeted support from warm‑up to cooldown.
From 1st July, the Myprotein HYROX product range has been meticulously crafted to fuel hybrid workouts at every stage—pre‑workout, intra‑workout and post‑workout.
Forget guess‑the‑effect supplements: this six‑strong lineup feels like a bespoke playlist for your muscles, honed by extensive R&D and direct feedback from HYROX stars Graham Halliday and Jake Dearden.
A Six‑Pack of Performance
- Myprotein PRO x HYROX: THE Re-Fuel Bar (Salted Caramel) RRP £27.99
- Myprotein PRO x HYROX: THE Recovery (Orange and Mango) RRP £34.99
- Myprotein PRO x HYROX: THE Energy Gel (Raspberry Lemonade) RRP £24.99
- Myprotein PRO x HYROX: THE Pre-Workout Gel (Sour Cherry / Green Apple) RRP £19.99
Products can be snapped up individually or as a complete HYROX bundle for £79.99—everything you need in one knockout package. Fans can pick up the Myprotein HYROX bundle online or at HYROX events around the globe.
Behind the Partnership
“The HYROX brand is so closely aligned to our own, that this partnership has felt organic since our initial partnership launch back in January,” says Neil Mistry, CEO of THG Nutrition.
“Since then, we have brought our product range to life through each of the European HYROX events this season, and we are now thrilled to announce we are the exclusive global nutrition partner.
“The collaboration between Myprotein and HYROX champions our mutual passion for the empowerment of fitness communities, and a fitness ethos that is transformative and inclusive for everyone wanting to push themselves further, wherever they are on their fitness journey.
“This new launch is the natural next step in this hybrid space, encompassing all elements of training, from pre‑workout through to recovery.
Our brand expertise, alongside that of the team at HYROX, plus the insight from the HYROX elites, has allowed us to develop this unique offering.”
Christian Toetzke, Co‑Founder of HYROX, adds: “Partnering with Myprotein to provide HYROX competitors with the nutrition they need pre, during and post‑race is a direct response to our commitment to supporting our athletes at all levels.
Our new hybrid fitness products will enable HYROX athletes to take an informed and personalised approach to their race day strategy, helping them perform and feel their best. We’re proud to take this step to support athletes with their nutrition journey.”
Find Your Race
Want to taste the difference? The full Myprotein HYROX line drops on 1st July at Myprotein HYROX products and at HYROX events worldwide—see the calendar at HYROX Find My Race and lock in your finish‑line fuel today.
