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What Are The Most Searched For Running Shoes Around The World


In light of the current Covid-19 restrictions, more and more of us are turning to pounding the pavements as an alternative to our usual gym, sporting or fitness activity.

Worldwide searches in April for “best running shoes” and “running shoes” were up by 106% and 163% respectively, whilst searches for “stretches before running” has seen a massive 300% increase, highlighting the surge in the numbers of people taking up the activity.

With this in mind, commissioned the research to provide the ultimate inspiration for those who are either new to running and looking for their perfect shoe or are looking to upgrade their current pair of running shoes as their miles increase.

Analysing search data for 65 shoe models across 40 countries, the research revealed the Adidas Ultraboost as the most popular running shoe worldwide with 32 out of 40 countries searching for the model the most and a whopping 327,000 monthly searches for the model on average.

The second most searched for shoe around the world was the Nike React with 121,000 average monthly searches. Here’s the top five:

The most searched for running shoes around the world

Adidas Ultraboost – 327,000 monthly searches

Nike React – 121,000 monthly searches

Nike Pegasus – 85,000 monthly searches

Asics Gel-Kayano – 55,000 monthly searches

Nike Vaporfly – 53,000 monthly searches

When it comes to the most searched for running shoes in the UK, the Adidas Ultraboost once again comes out on top, followed by the Nike React.

The top 10 however, shows some interesting findings, with two Asics models and the Brooks Ghost taking the top spots.

The most searched for running shoes in the UK

  1. Adidas Ultraboost – 17,000 monthly searches

  2. Nike React – 12,000 monthly searches

  3. Nike Pegasus – 7,500 monthly searches

  4. Asics Gel-Kayano – 5,200 monthly searches

  5. Nike Vaporfly – 5,100 monthly searches

  6. Brooks Ghost – 4,100 monthly searches

  7. Nike Joyride – 3,500 monthly searches

  8. Nike Zoom Fly – 3,300 monthly searches

  9. Asics Gel-Nimbus – 2,700 monthly searches

  10. Nike Pegasus Turbo – 2,300 monthly searches

As part of the research, has also created an interactive map, which identifies the most searched for running shoes around the world.

To view the map and to for more advice on how to pick the right running shoe for you check out: