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NEW LAUNCH: Pour Moi and Mel B Join Forces to Spread Confidence and Empowerment!

mel b in pour moi swimwear by the pool

Prepare to be captivated by the thrilling collaboration between Pour Moi and the embodiment of girl power herself, Mel B!

Pour Moi, a brand that radiates positivity, and empowerment, and encourages people to embrace their true selves, has teamed up with the iconic Mel B for their latest venture.

© Jay Mawson for Pour Moi 

Together, they have unveiled the dazzling “Own Your Confidence” campaign, a heartfelt dedication to women celebrating women. Mel B and Pour Moi share a profound belief that everyone deserves to feel confident, irrespective of their shape, size, or skin tone.

Pour Moi’s commitment to supporting women lies at the heart of everything they do. Michael Thomson, CEO and founder of Pour Moi, passionately declares, “We firmly believe that everyone should feel empowered and confident in being unapologetically themselves.

That’s precisely why we were thrilled to embark on this journey with Mel B. Charismatic, confident, and an absolute inspiration to countless women, Mel B personifies everything our Own Your Confidence campaign represents. It was an obvious choice to have her and her family by our side as we spread the empowering ‘feel your fabulous’ vibes!”

Introducing the sensational Mel B, also known as ‘Scary Spice,’ alongside her daughter Phoenix Brown and mother Andrea Brown. The multi-generational Brown family is here to show you how to exude confidence, comfort, and pure fabulosity in whatever ensemble you choose.

In collaboration with Pour Moi, Mel B has handpicked a range of fabulous products across lingerie, swimwear, and beachwear that will elevate your confidence to new heights.

Mel B’s personal favourites include the Paradiso, Cali, and Casablanca swimwear lines, as well as Pour Moi’s Constance, Logo, and India Eyelash lingerie sets.

And let’s not forget the showstopping Leopard Couture Padded Bustier, which flawlessly captures Mel’s iconic Scary Spice look.

When asked about the campaign, Mel B enthusiastically expresses, “I absolutely adore Pour Moi’s philosophy of feeling fabulous, confident, and celebrating women of all shapes, sizes, and ages.

© Jay Mawson for Pour Moi 

It’s about embracing authenticity, refusing to be edited, and not taking ourselves too seriously. I love that it was a collaborative experience—I had the idea to include my mom and my daughter in the shoot, and we had an absolute blast!

Their lingerie and swimwear make me feel incredible, and it means the world to me that Pour Moi is making a donation to Women’s Aid to support this campaign.”

As part of this groundbreaking campaign, both Pour Moi and Mel B have wholeheartedly agreed to showcase campaign imagery without any airbrushing.

Additionally, Pour Moi will be making a generous donation to Women’s Aid, an organization of which Mel B and her daughter Phoenix proudly serve as patrons.

Get ready to embark on a journey of self-empowerment, as Pour Moi’s Own Your Confidence campaign launches on today (Wednesday, May 31st, 2023).

For more details, visit the official page: Pour Moi Own Your Confidence.