CELSIUS is cracking open a chilled can of ambition this spring, and CELSIUS fans on both sides of the Irish Sea are about to taste the fizz.
The Florida-born functional energy drink has recruited four elite athletes—Arsenal midfield metronome Declan Rice, Lioness dynamo Georgia Stanway, Irish sprint sensation Rhasidat Adeleke and England rugby workhorse Tom Curry—to headline its charge across the UK & Ireland.
A roster that runs, tackles and sprints on zero sugar
Carlotta Cattelani, the brand’s Head of Marketing for the region, sized up the new signings with the cool confidence of someone holding an ace in a heavyweight poker game: “We’re thrilled to welcome Declan, Georgia, Rhasidat, and Tom to Team CELSIUS.
As we continue our expansion in the UK, having these incredible athletes on board emphasises our commitment to supporting those who are motivated to achieve their goals.”
Each ambassador embodies the product’s “LIVE FIT” mantra: 200 mg of caffeine for lift-off, B-vitamins for recovery, zero sugar for peace of mind and fruit-forward flavours that don’t taste like a chemistry set. In other words, performance without the crash—unless someone forgets to charge the GPS vest.
Declan Rice: powering the Premier League engine room
Never shy of a 90-minute shift, Rice points to nutrition as fiercely as he points to where he wants the ball: “I’m so excited to join CELSIUS, the opportunity was too good to turn down—not just because of how great the drink is, but also the top athletes already working with them.
As a box-to-box midfielder, fuelling right is key, and CELSIUS gives me that energy boost with zero sugar, helping me to stay sharp and to combat fatigue so I can go the distance every game.”
Georgia Stanway: fuel for extra time and beyond
From Munich to Wembley, Stanway roams the pitch with an accelerometer seemingly welded to her boots. “Football is a high-tempo game, you need to stay sharp for 90 minutes and even into extra time.
CELSIUS gives me the energy I need to help me focus, dig deeper, and fight fatigue so I can perform at my best—whether I’m on the pitch for club or country, or just pushing myself in the gym.”
Rhasidat Adeleke: every hundredth of a second counts
Adeleke, freshly minted as one of Ireland’s most exciting Olympic contenders, knows that time waits for neither sprinter nor bus: “Every second counts on the track and competing at the top requires the right energy.
That’s why I’m so excited to partner with CELSIUS—it keeps me energised, especially through my long & demanding days. It allows me to reach my best when it matters most. CELSIUS fuels my performance.”
Tom Curry: relentless on the rugby field
If there’s grass left untrampled after 80 minutes, Curry takes it personally. “I’m super excited to join the CELSIUS team as a brand ambassador! Ready to fuel my performance, CELSIUS gives me the energy I need and helps me focus so I can perform at my peak, so this partnership feels like a natural fit.”
Beyond the dressing room: Battle Cancer Challenge and community roots
Backing words with action, the brand will turn up—cans in hand—at Battle Cancer events in Manchester (May), London (October) and Scotland (November), following a successful Dublin debut in March. The tie-in places CELSIUS squarely in the heart-rate-raising, sweat-flying grassroots scene: fitness with a purpose.
Where to find the fizz
Already the third-largest energy drink in the United States, the company is now eyeing checkout queues across Britain and Ireland.
CELSIUS is stocked at Tesco, WHSmith, Amazon, Asda and Morrisons, with more shelves likely to follow as summer heats up.
Curious readers can punch their postcode into the brand’s store locator at uk.celsius.com/buy-locate/—or simply listen for the unmistakable pssst of a freshly cracked can on the sidelines.
Why this matters
Consumers are shifting from sugar-soaked jolts to functional drinks that promise energy without the jitters. By aligning with athletes who already epitomise endurance and focus, CELSIUS is effectively putting its formula where its mouth is.
It’s a move that could shake up a UK energy-drink market long dominated by neon cans and late-night cram sessions.
Will four new ambassadors turn the tide? Time, taste buds and training sessions will tell. But for now, one thing is clear: with Declan, Georgia, Rhasidat and Tom on the label, the brand’s next lap looks decidedly turbo-charged.
