Last updated on August 25th, 2023 at 10:39 AM
C4 Energy®, one of the fastest-growing energy drink brands in the UK, introduces C4 Smart Energy®. The first-of-its-kind ‘smart energy’ drink is designed for anyone looking to help sharpen focus, provide natural caffeine and support wellbeing containing 106mg natural caffeine, zero sugars, Brainberry®, and Nootropics for mental focus.
These ingredients are essential for our consumers to fuel both their hectic lifestyles and their workouts. Available in 3 mouth watering flavours including Mango, Red Berry Yuzu and Watermelon Burst with zero sugar, as well as no artificial colours or flavours, without compromising taste. At an RRP of £1.49 for 330ml can and £24.99 for 20 serve pouch.
As a society, we are constantly threatened by generation burnout, worn out by the eternal ‘on’ of modern life. Consumers aspire to be the best versions of themselves and are driven to push their limits in all aspects – physical, professional, and personal.
They are motivated to improve every day but understand they need support to dial in. C4 Smart Energy offers a solution to fulfil an unmet need for the 23 million, or 68% of energy drinkers, who want to boost their mental focus* and to those who are looking for a health-conscious way to maximise their day and increase motivation, creativity, and focus.
Paul Coppin (Marketing Director – Europe) says “Consumers’ hectic lifestyles have driven an ever-increasing desire for products that can help them operate at their best.
An energy boost is no longer enough, they’re looking for options that also provide mental performance benefits. The UK is a market with a sophisticated consumer that places a premium on high-quality, research-backed ingredients with demonstrable benefits. C4 Smart Energy® offers exactly that, supporting mental focus, attention and recall.”
Promoted by collaborations with top-tier profiles, such as renowned musician Joel Corry, Jordan Rand and Endless Artist the launch of C4 Smart Energy® helps existing and new audiences to meet the demands of their modern lifestyles, providing more than energy, but improvements in cognitive power and performance too.
Products will be available to purchase in Boots, WH Smiths, Holland & Barrett, Pure Gym, Amazon.