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TRUE Fitness GB Launches To Grow TRUE And Octane Brands Within UK Commercial Fitness Sector  

TRUE Fitness GB

The new company has been co-founded by Alan Ellis and Neil Gillespie, bringing together over 50 years of combined experience in the fitness and wellbeing sector, to drive the growth of the TRUE and Octane brands within the UK’s commercial fitness market.

TRUE Fitness GB will directly supply all products from TRUE Fitness’s extensive equipment portfolio, as well all products from Octane Fitness, global leaders in the ellipticals market and a division of TRUE following its acquisition of the brand in 2020.

Founded in 1981, TRUE Fitness is now one of the largest fitness equipment manufacturers worldwide. Backed by a dedication to quality, design, and service, its premium cardio, strength, and flexibility products feature in thousands of commercial fitness facilities around the world, from health clubs and universities to the corporate and hospitality sectors.

The brand is also committed to supporting local communities and charitable initiatives, partnering with organisations through its TRUE Cares programme.

TRUE also supplies high-performance cardio equipment from Octane Fitness, the global brand that revolutionised the standing elliptical market. Now with an expansive cardio range that includes rowers and bikes, Octane continues to evolve and uncover new ways to provide exercise options for its thousands of users worldwide.

“Both TRUE and Octane have a major presence in the US and international markets, and there’s huge scope to drive the brands in the UK,” said Alan Ellis, TRUE Fitness GB co-founder.

“Having experience both on the supplier and operator side, we know what matters to customers, and we believe that the TRUE brand has a real point of difference. The quality and uniqueness of products, backed by superior service and support, make TRUE a compelling proposition for many fitness facilities.”

With almost 20 years of experience in commercial fitness equipment sales, Alan has supplied to global brands as well as worked in senior procurement roles for multi-site operators.  

Co-founder Neil Gillespie has held a number of senior roles within the corporate fitness and wellbeing sector, with European Corporate Wellbeing Ltd., High Five Health Promotion BV, Nuffield Health, and Westfield Health.

“From our first meeting with the TRUE Fitness team, we immediately bought into their ethos; ‘Integrity Matters’ is more than just a tagline, and we’re completely aligned with their belief in doing things properly,” said Neil.

“Their support to customers – from equipment selection through to installation, training and post-sales service – is exemplary, and we’re really excited by the growth opportunities that the UK market presents.”

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