PUMA has joined forces with fitness icon Pamela Reif to introduce an exciting new line inspired by the raw power of a volcano—symbolizing strength, resilience, and new beginnings.
This collaboration encourages women to connect with their inner power through a collection that brings a fresh, confident energy to both workouts and casual wear.
Showcased against the stunning, volcanic landscapes of the Canary Islands, the PUMA x Pamela Reif collection channels the region’s rugged beauty, infusing each piece with a sense of natural vitality.
Designed to redefine athleisure, this collection merges functionality with style, offering activewear that supports and inspires movement across the spectrum of daily life.
“Sometimes we all need a fresh start to tap into our own power. Give your workout a whole new vibe when you wear my brand-new collection.
Feel confident and strong in form-fitting styles. Get ready to channel your inner strength,” says Reif.
With form-fitting leggings, versatile sports bras, skorts, and tees crafted from PUMA’s signature Cloudspun and Shapeluxe fabrics, the collection is built to elevate both performance and comfort.
The vibrant colours—evocative of volcanic earth tones—add a bold edge to the collection, reflecting the strength and beauty of nature’s most extreme landscapes.
Now available across PUMA’s European online store and in full-price PUMA stores throughout Europe, the collection can also be found by Pamela’s global community in China, the UAE, Saudi Arabia, India, North America, and Ukraine.