adidas launches its latest Tennis collection, created in partnership with contemporary South African designer Thebe Magugu.
Following the launch of the mainline collection earlier this month, the new Tennis range, which features apparel in inclusive sizing, is set to celebrate culture, heritage and inclusivity.
While tennis has not always been a place of inclusion, adidas and Thebe Magugu share the belief that it could be, if everyone started from a place of love.
This concept of kinship is expressed in adidas and Thebe Magugu’s collaborative collection through designs focusing on unisex styles, gender-neutral pieces and inclusive sizing.
I FIRMLY BELIEVE THAT SPORT HAS THE POWER TO BRING PEOPLE TOGETHER OVER A SHARED LOVE FOR THE GAME. THAT IS WHY I AM THRILLED TO PARTNER WITH ADIDAS, A BRAND THAT SHARES MY BELIEFS AND HOPES FOR A MORE INCLUSIVE FUTURE. THIS COLLECTION WAS DESIGNED AS A CELEBRATION OF CULTURE, HERITAGE AND INCLUSIVITY, AND I CANNOT WAIT FOR SOME OF THE MOST INSPIRATIONAL ATHLETES TO WEAR IT ON COURT.Thebe Magugu, designer
Key looks of the collection will be premiered during one of the most prominent hardcourt tournaments this summer, by adidas athletes Dana Mathewson, Felix Auger Aliassime, Daria Kasatkina, Stefanos Tsitsipas, Jessica Pegula, Garbiñe Muguruza and Dominic Thiem.
These inspirational athletes share a passion for showing support for what matters and encouraging diversity and inclusivity on and off the court.
Felix Auger Aliassime, elite tennis player, commented: “Tennis still has a way to go until it is fully accessible for all, but we all have a role to play in shaping this global community.
The adidas x Thebe Magugu Tennis collection features inclusive sizing and celebrates the cultures and communities that make up the sport across the world, and I am excited to play a part in that.”
Daria Kasatkina, elite tennis player, commented: “Hiding who you are and who you love is the hardest thing in the world. Being at peace with yourself and those around you is one of the most important things in life.
For this reason, I want to use my platform to inspire positive change in the sport and pave the way for future Tennis athletes to be their true, authentic selves, no matter what challenges they face.”
The collection contains a range of apparel pieces, including the NY Y-DRESS in two colourways (semi pulse lilac and black/grey/impact yellow), the NY 2-IN-1 TIGHTS in white, the MY UNITEFIT SLEEVELESS in two colourways (black/grey/impact yellow and white/black/semi pulse lilac), and the NY Y-TANK TOP in a variety of colours and sizes (semi pulse lilac/white, semi pulse lilac/black and bright orange/white). The collection also features a new iteration of the Avacourt, which launched earlier this year, in a semi-pulse lilac colourway.
To ensure athletes of all genders and sizes can enjoy the collection, it features inclusive sizing and UNITEFIT technology. Created and tested on a range of sizes and genders, UNITEFIT technology is designed to offer a comfortable gender-neutral fit.
In terms of sustainability credentials, the apparel collection features the Unisex Tee and Unisex Short in Made with Nature fabrication, and all men’s styles are Made with Nature. The rest of the collection is also made in part with recycled materials, including the new Avacourt shoe.
The prominent colours of the collection are black, semi-pulse lilac, impact yellow and bright orange, articulated in vibrant graphics and patterns, inspired by Thebe’s South African heritage and culture.
The Thebe Magugu x adidas Tennis collection will be available on adidas.com and via the adidas app from Aug 15 2022.
For further information please visit adidas.com/us/tennis-clothing or follow @adidasTennis on Instagram to join the conversation, using #adidasxThebeMagugu, #adidasTennis and #adidas.