As running enthusiasts get ready to lace up again for the 2025 Marathon season, Royal Parks Half are on a mission not just to beat personal records but also to find a headline sponsor who’s as enthusiastic about sustainability as we are about smashing running goals.
This isn’t just any race; it’s a green stride through the heart of London, happening every October, and boy, does it draw a crowd!
Record-smashing and crowd-pleasing
Last year, runners were chomping at the bit, pushing the ballot entries up by a whopping 43% from 2023. And if you thought that was bustling, just wait until January when the floodgates open for the 2025 race entries.
Royal Parks had over 16,000 spirited souls dashing through the scenic route last year—past Buckingham Palace and through not one, but four of London’s majestic Royal Parks. You know them: Hyde Park, Green Park, St. James’s Park, and Kensington Gardens.
A Fundraising Fiesta
This isn’t just a run through the park. It’s a powerhouse of philanthropy, having raised a jaw-dropping £70 million for over 1,200 UK charities since it started.
And let’s not forget the record-breaking £6.8 million raised on JustGiving in 2024 alone. Runners, you’ve outdone yourselves!
Leading the Pack in Sustainability
Now, let’s talk green. This race is about more than just hitting the pavement; it’s about hitting sustainability out of the park.
A proud 21% of participants last year said “no thanks” to a finisher’s T-shirt, opting instead to greenify the route with snowdrops and wildflowers. Royal Parks Half has also handed out FSC Certified wooden medals, rescuing old running shoes from landfills, and keeping plastic bottles off the course since 2019. How’s that for clean running?
Sponsorship Perks? Plenty!
For the headline sponsor who steps up, you’re not just backing a race; you’re boosting a movement. Expect massive brand exposure across the UK, with digital and email campaigns and some splashy London-based print and outdoor ads.
And on race day? They’re talking complimentary spots, branded activities, and hospitality in Hyde Park’s event village—perfect for rubbing elbows with runners and their cheer squads.
Your Brand Could Be Here!
Are you part of a brand that digs sustainability as much as Royal Parks do? Liz Tack, the chief cheerleader of the Royal Parks Half, is all geared up to welcome a sponsor who wants to make a significant impact:
“We are thrilled to share this exciting proposition as we launch our search for a new headline sponsor for The Royal Parks Half.
This opportunity provides a potential sponsor the ability to align with an event that boasts outstanding sustainability and charitable credentials, as well as providing year-long exposure both in the capital and across the UK.
“The 2025 race will once again return to the capital in October and is set to be our most in-demand ever, with record ballot entries expected from the passionate community of runners.
We are committed to continuing to make our event as sustainable as possible so it’s a really exciting time to be welcoming a new headline sponsor to come on that journey with us in the years ahead.”
Already in Great Company
Sweaty Betty, Kingfisher Zero, JW Marriott Grosvenor House London, and JustGiving are already on board, setting the bar high. Ready to join this league of extraordinary environmental enthusiasts?
Get In Touch
If you’re keen to be part of something special, shoot an email to [email protected]. We’re excited to see who else will join them on this sustainable journey!